Sarah Mayer born in Germany in 1990, she completed her Bachelor in Fashion and Design in 2015 in Amsterdam. During her studies, she interned for the renowned Belgian Fashion Designer, Walter Van Beirendonck (Member of the Antwerp Six) in 2013 and won the Lectra Award for her Hyper Craft collection (digital fashion minor) in 2014. Her work is further influenced by her experience on film sets. For the past three years (2019–2022), Sarah has shifted her focus entirely towards the Digital World. Her digital masks, partly available as Augmented Reality experiences (on Instagram, Snapchat and Tiktok), keep fashion at its core while not aiming to be fashionable. Instead, the designs question what fashion can become with a different medium.
Please bring your laptop. PCs and a few laptops are available to borrow (please get in touch with kim.groche@hsbi.de)
Max. Participants20