Gabor Schreier and Lucía Aguado Design Sprints and Visual Territories

May 3rd in Room 114 10:00–16:00

In this workshop Lucía Aguado and Gabor Schreier will introduce the attendees into the reality of agency life and the fact that clients and projects demand results in a very short time. How to create visual solutions in synchronisation with a strategic approach and how to ensure quality and excellence will be at the core of this workshop. You’ll learn how to run and perform a design sprint and become familiar with the benefits and challenges that come with it. Understanding the importance of being able to express your ideas in a compelling and succinct manner, fast decision making and presentation skills will be your take-away and a teaser of what happens in real life.

Please bring your laptop and drawing material.

Max. Participants 12

Gabor Schreier is from Madrid, Spain and works at Saffron Brand Consultants

Gabor leads the creative teams across Saffron’s international locations with over 20 years’ experience driving bold design work across the world. Working closely alongside the founders of Saffron, Jacob Benbunan and Wally Olins, he helped build Saffron into a leading global brand consultancy today. He hails from Germany and calls Madrid home.Gabor enjoys working with a multicultural team on the challenges brands face today, creating compelling customer experiences at the interface of physical and digital. He has led Saffron’s creative work for YouTube, A1 Telekom Austria, HyperloopTT, Gulf Air, the City of Vienna and most recently Facebook Company including its rebrand to Meta, to name but a few. Fluent in German, English and Spanish, Gabor also teaches, speaks at design conferences and juries awards.

Lucía Aguado is from Madrid, Spain and works at Saffron Brand Consultants

Lucía is a Senior Designer based in Saffron's Madrid office. She studied graphic design at Istituto Europeo di Design and holds a master in editorial design. Her analytic mind planted her curiosity for branding and the strategic side of design which has given her great exposure to projects related to brand and product architecture. Being at Saffron for over 5 years, Lucía has gained experience across a wide range of sectors through Saffron's diverse clientbase, from entertainment and arts, to telcos and tech, transportation to NGOs. More specifically, Lucía has been key in projects for the likes of Telefónica, VOITH, the City of Vienna (Stadt Wien) and Swisscom, among others. Lucía is fluent in Spanish, English and German.