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3 Publikationen
2022 | Lehrbuch | FH-PUB-ID: 3219
Operatives Controlling - Band 2
M. Wördenweber, Operatives Controlling - Band 2, 3rd ed., ESV Erich Schmidt Verlag, Berlin, 2022.
HSBI-PUB
M. Wördenweber, Operatives Controlling - Band 2, 3rd ed., ESV Erich Schmidt Verlag, Berlin, 2022.
2022 | Konferenzbeitrag | FH-PUB-ID: 3128 | 
How to Communicate Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness
E. Starke, M. Stegemann, J.J. Linde, M. Krafft, in: 2022.
HSBI-PUB
| Dateien verfügbar
E. Starke, M. Stegemann, J.J. Linde, M. Krafft, in: 2022.
2017 | Artikel | FH-PUB-ID: 3066
Value co-creation, dynamic capabilities and customer retention in industrial markets
M.W. Preikschas, P. Cabanelas, K. Rüdiger, J. Lampón, Journal of Business & Industrial Marketing 33 (2017) 409–420.
HSBI-PUB
| DOI
M.W. Preikschas, P. Cabanelas, K. Rüdiger, J. Lampón, Journal of Business & Industrial Marketing 33 (2017) 409–420.