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1 Publikation
2017 | Artikel | FH-PUB-ID: 3066
Value co-creation, dynamic capabilities and customer retention in industrial markets
M.W. Preikschas, P. Cabanelas, K. Rüdiger, J. Lampón, Journal of Business & Industrial Marketing 33 (2017) 409–420.
HSBI-PUB
| DOI
M.W. Preikschas, P. Cabanelas, K. Rüdiger, J. Lampón, Journal of Business & Industrial Marketing 33 (2017) 409–420.