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1 Publikation
2015 | Artikel | FH-PUB-ID: 2997
Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement
J. Schamari, T. Schäfers, Journal of Interactive Marketing 30 (2015) 20–33.
HSBI-PUB
| DOI
J. Schamari, T. Schäfers, Journal of Interactive Marketing 30 (2015) 20–33.