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1 Publikation
2020 | Artikel | FH-PUB-ID: 2986
Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements
J. Cobbs, T. Schäfers, M.D. Groza, Journal of Marketing Theory and Practice 28 (2020) 357–372.
HSBI-PUB
| DOI
J. Cobbs, T. Schäfers, M.D. Groza, Journal of Marketing Theory and Practice 28 (2020) 357–372.