Please note that HSBI-PUB no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
1 Publikation
2014 | Artikel | FH-PUB-ID: 2998
Message Reframing in Advertising
N. Neudecker, F.-R. Esch, T. Schäfers, S. Valussi, Psychology & Marketing 31 (2014) 946–957.
HSBI-PUB
| DOI
N. Neudecker, F.-R. Esch, T. Schäfers, S. Valussi, Psychology & Marketing 31 (2014) 946–957.