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3 Publikationen
2024 | Artikel | FH-PUB-ID: 4876 | 
This article is… Consumer reactions to unfinished teasers for digital content
T. Mandler, G.P. Cziehso, T. Schäfers, A. Kupfer, A. Mafael, Psychology & Marketing (2024).
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T. Mandler, G.P. Cziehso, T. Schäfers, A. Kupfer, A. Mafael, Psychology & Marketing (2024).
2023 | Artikel | FH-PUB-ID: 4261 |
Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers
T. Schäfers, A. Kessenbrock, G. Cziehso, M. Kukar‐Kinney, Psychology & Marketing 40 (2023) 1877–1893.
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T. Schäfers, A. Kessenbrock, G. Cziehso, M. Kukar‐Kinney, Psychology & Marketing 40 (2023) 1877–1893.
2021 | Artikel | FH-PUB-ID: 2985 |
The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks
T. Schäfers, G. Narayanamurthy, R. Moser, M. Leban, Psychology & Marketing 38 (2021) 2073–2088.
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T. Schäfers, G. Narayanamurthy, R. Moser, M. Leban, Psychology & Marketing 38 (2021) 2073–2088.