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1 Publikation
2012 | Artikel | FH-PUB-ID: 5615
Schröder, Nadine, and Harald Hruschka. “Response Measurement and Optimization of Direct Mailings.” Journal Für Betriebswirtschaft, vol. 62, no. 3–4, Springer Science and Business Media LLC, 2012, pp. 261–308, doi:10.1007/s11301-012-0088-3.
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