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1 Publikation
2012 | Artikel | FH-PUB-ID: 5615
Schröder, N., & Hruschka, H. (2012). Response measurement and optimization of direct mailings. Journal Für Betriebswirtschaft, 62(3–4), 261–308. https://doi.org/10.1007/s11301-012-0088-3
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