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3 Publikationen
2021 | Artikel | FH-PUB-ID: 2983
More of the same? Effects of volume and variety of social media brand engagement behavior
T. Schäfers, T. Falk, A. Kumar, J. Schamari, Journal of Business Research 135 (2021) 282–294.
HSBI-PUB
| DOI
T. Schäfers, T. Falk, A. Kumar, J. Schamari, Journal of Business Research 135 (2021) 282–294.
2019 | Artikel | FH-PUB-ID: 2987
Free no more - investigating customer reactions to unexpected free-to-fee switches
G.P. Cziehso, T. Schäfers, M. Kukar-Kinney, Journal of Business Research 101 (2019) 229–242.
HSBI-PUB
| DOI
G.P. Cziehso, T. Schäfers, M. Kukar-Kinney, Journal of Business Research 101 (2019) 229–242.
2016 | Artikel | FH-PUB-ID: 2990
Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements
M. Kukar-Kinney, A.C. Scheinbaum, T. Schäfers, Journal of Business Research 69 (2016) 691–699.
HSBI-PUB
| DOI
M. Kukar-Kinney, A.C. Scheinbaum, T. Schäfers, Journal of Business Research 69 (2016) 691–699.