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1 Publikation
2015 | Artikel | FH-PUB-ID: 2996
Do Price Promotions Help or Hurt Premium-Product Brands?
F. Zoellner, T. Schäfers, Journal of Advertising Research 55 (2015) 270–283.
HSBI-PUB
| DOI
F. Zoellner, T. Schäfers, Journal of Advertising Research 55 (2015) 270–283.