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2 Publikationen
2022 | Artikel | FH-PUB-ID: 3323
Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management
M. van der Borgh, T. Schäfers, A. Lindgreen, C.A. Di Benedetto, Industrial Marketing Management 103 (2022) A1–A6.
HSBI-PUB
| DOI
M. van der Borgh, T. Schäfers, A. Lindgreen, C.A. Di Benedetto, Industrial Marketing Management 103 (2022) A1–A6.
2021 | Artikel | FH-PUB-ID: 2984
Outcome-based contracting from the customers' perspective: A means-end chain analytical exploration
T. Schäfers, S. Ruffer, E. Böhm, Industrial Marketing Management 93 (2021) 466–481.
HSBI-PUB
| DOI
T. Schäfers, S. Ruffer, E. Böhm, Industrial Marketing Management 93 (2021) 466–481.