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1 Publikation
2023 | Artikel | FH-PUB-ID: 4873
Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study
F. Lauzi, J. Westphal, D. Rangarajan, T. Schäfers, M.C. Parra-Merono, M.D. De-Juan-Vigaray, Industrial Marketing Management 108 (2023) 47–64.
HSBI-PUB
| DOI
F. Lauzi, J. Westphal, D. Rangarajan, T. Schäfers, M.C. Parra-Merono, M.D. De-Juan-Vigaray, Industrial Marketing Management 108 (2023) 47–64.