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1 Publikation
2020 | Artikel | FH-PUB-ID: 2986
Cobbs, J., Schäfers, T., & Groza, M. D. (2020). Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements. Journal of Marketing Theory and Practice, 28(4), 357–372. https://doi.org/10.1080/10696679.2020.1768869
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