Please note that HSBI-PUB no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
196 Publikationen
2025 | Konferenzbeitrag | FH-PUB-ID: 5877 |

@inproceedings{Armutat_Wattenberg_Mauritz_2025, place={Sankt Augustin}, title={Implementationsmodell zur Integration von Mitarbeitenden in strategische Digitalisierungsprojekte im Kontext von KI}, number={71}, booktitle={Arbeit 5.0: Menschzentrierte Innovationen für die Zukunft der Arbeit}, publisher={GfA-Press}, author={Armutat, Sascha and Wattenberg, Malte and Mauritz, Nina}, editor={Gesellschaft für ArbeitswissenschaftEditor}, year={2025}, pages={210–215} }
HSBI-PUB
| Dateien verfügbar
| Download (ext.)
2025 | Konferenzbeitrag | FH-PUB-ID: 5406
@inproceedings{Schultenkämper_Bäumer, title={Multimodal Analysis of Modern Phishing Attacks: Towards an Evolving Dataset of Real-World Data}, booktitle={The 13th IEEE International Workshop on Semantic Computing for Social Networking: from user information to social knowledge and ethical AI}, author={Schultenkämper, Sergej and Bäumer, Frederik} }
HSBI-PUB
2025 | Konferenzbeitrag | FH-PUB-ID: 5407
@inproceedings{Schultenkämper_Vovchenko_Bäumer, title={Enhancing Social Media Summarization with Instruction Tuned Large Language Models and Adaptive Summary Ranking}, booktitle={The 13th IEEE International Workshop on Semantic Computing for Social Networking: from user information to social knowledge and ethical AI}, author={Schultenkämper, Sergej and Vovchenko, Viktoriia and Bäumer, Frederik} }
HSBI-PUB
2025 | Artikel | FH-PUB-ID: 5770 |

@article{Rau_Dogan_Hirschfeld_Blankenburg_Frühwald_Ahnert_Braun_Marschall_Zernikow_Wager_2025, title={The effects of psychosocial aftercare following pediatric chronic pain treatment withstand the coronavirus disease 2019 pandemic: long-term outcomes of a randomized controlled trial}, volume={10}, DOI={10.1097/PR9.0000000000001226}, number={1e1226}, journal={PAIN Reports}, publisher={Ovid Technologies (Wolters Kluwer Health)}, author={Rau, Lisa-Marie and Dogan, Meltem and Hirschfeld, Gerrit and Blankenburg, Markus and Frühwald, Michael C. and Ahnert, Rosemarie and Braun, Sarah and Marschall, Ursula and Zernikow, Boris and Wager, Julia}, year={2025} }
HSBI-PUB
| DOI
| Download (ext.)
2025 | Konferenzbeitrag | FH-PUB-ID: 5492
@inproceedings{Florea_Baliga_Rangarajan_Schäfers_2025, title={Customer Education in Value-Based Selling}, author={Florea, Dorian and Baliga, Ashwin and Rangarajan, Deva and Schäfers, Tobias}, year={2025} }
HSBI-PUB
2025 | Artikel | FH-PUB-ID: 5408 |

@article{Linde_Göcke_Hirschfeld_Thielsch_2025, title={Check or reject? Trust and motivation development in app-based warning systems}, volume={185}, DOI={10.1016/j.ssci.2024.106724}, number={106724}, journal={Safety Science}, publisher={Elsevier BV}, author={Linde, Mira von der and Göcke, Melanie and Hirschfeld, Gerrit and Thielsch, Meinald T.}, year={2025} }
HSBI-PUB
| DOI
| Download (ext.)
2025 | Artikel | FH-PUB-ID: 5405 |

@article{Narayanamurthy_Jayanth_Moser_Schäfers_Nagendra_2025, title={Data-driven digital transformation for uncertainty reduction – Application of satellite imagery analytics in institutional crop credit management}, volume={280}, DOI={10.1016/j.ijpe.2024.109498}, number={109498}, journal={International Journal of Production Economics}, publisher={Elsevier BV}, author={Narayanamurthy, Gopalakrishnan and Jayanth, R Sai Shiva and Moser, Roger and Schäfers, Tobias and Nagendra, Narayan Prasad}, year={2025} }
HSBI-PUB
| DOI
| Download (ext.)
2025 | Artikel | FH-PUB-ID: 5404 |

@article{Schäfers_Hülsebusch_Cziehso_2025, title={“Come and visit us!”: The effects of factory tour participation on customers}, volume={125}, DOI={10.1016/j.indmarman.2025.01.004}, journal={Industrial Marketing Management}, publisher={Elsevier BV}, author={Schäfers, Tobias and Hülsebusch, Daniela and Cziehso, Gerrit}, year={2025}, pages={169–178} }
HSBI-PUB
| DOI
| Download (ext.)
2024 | Fachbuch | FH-PUB-ID: 5563
@book{Burchert_Schneider_2024, place={Berlin/Boston}, edition={4}, series={Lehr- und Handbücher der Wirtschaftswissenschaft}, title={Investition und Finanzierung. Klausuren, Aufgaben und Lösungen}, DOI={10.1515/9783111264646}, publisher={De Gruyter}, author={Burchert, Heiko and Schneider, Jürgen}, year={2024}, collection={Lehr- und Handbücher der Wirtschaftswissenschaft} }
HSBI-PUB
| DOI
2024 | Kurzbeitrag Konferenz | FH-PUB-ID: 5538
@inproceedings{Armutat_Mauritz_Wattenberg_2024, title={HR-Management für mehr Anpassungsfähigkeit – mit dem richtigen Personal zur (digitalen) Transformation}, author={Armutat, Sascha and Mauritz, Nina and Wattenberg, Malte}, year={2024} }
HSBI-PUB
2024 | Artikel | FH-PUB-ID: 5111 |

@article{Armutat_Wattenberg_Mauritz_2024, title={Gender Bias bei der Wahrnehmung Künstlicher Intelligenz: Ursachen und Strategien}, volume={33}, DOI={10.3224/feminapolitica.v33i2.14}, number={2}, journal={Femina Politica – Zeitschrift für feministische Politikwissenschaft}, publisher={Verlag Barbara Budrich GmbH}, author={Armutat, Sascha and Wattenberg, Malte and Mauritz, Nina}, year={2024}, pages={125–128} }
HSBI-PUB
| DOI
| Download (ext.)
2024 | Konferenzbeitrag | FH-PUB-ID: 5174 |

@inproceedings{Armutat_Wattenberg_Mauritz_2024, place={United Kingdom}, title={Designing an Artificial Intelligence Maturity Model for Human Resources (HR-AIMM)}, volume={4}, DOI={10.34190/icair.5.1.3070}, number={1}, booktitle={Proceedings of the 4th International Conference on AI Research, ICAIR 2024}, publisher={Curtis Farm}, author={Armutat, Sascha and Wattenberg, Malte and Mauritz, Nina}, editor={Academic Conferences International LimitedEditor}, year={2024}, pages={50–58} }
HSBI-PUB
| DOI
| Download (ext.)
2024 | Artikel | FH-PUB-ID: 4518
@article{Armutat_Wattenberg_Mauritz_2024, title={Den KI-Reifegrad des Personalmanagements bestimmen}, volume={68}, DOI={10.1007/s12176-023-1106-0}, number={2}, journal={Controlling & Management Review}, publisher={Springer Science and Business Media LLC}, author={Armutat, Sascha and Wattenberg, Malte and Mauritz, Nina}, year={2024}, pages={50–55} }
HSBI-PUB
| DOI
| Download (ext.)
2024 | Konferenzbeitrag | FH-PUB-ID: 4648
@inproceedings{Wattenberg_2024, place={Cham}, series={Lecture Notes in Computer Science}, title={Theoretical Foundations of Customer Engagement in Social Media – Implications for Businesses}, DOI={10.1007/978-3-031-61305-0_26}, booktitle={Social Computing and Social Media. 16th International Conference, SCSM 2024, Held as Part of the 26th HCI International Conference, HCII 2024, Washington, DC, USA, June 29–July 4, 2024, Proceedings, Part II}, publisher={Springer Nature Switzerland}, author={Wattenberg, Malte}, editor={Coman, Adela and Vasilache, SimonaEditors}, year={2024}, pages={370–387}, collection={Lecture Notes in Computer Science} }
HSBI-PUB
| DOI
| Download (ext.)
2024 | Konferenzbeitrag | FH-PUB-ID: 5489
@inproceedings{Saracevic_Schäfers_2024, title={On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions}, author={Saracevic, Selma and Schäfers, Tobias}, year={2024} }
HSBI-PUB
2024 | Konferenzbeitrag | FH-PUB-ID: 5490
@inproceedings{Schäfers_Pieper_Woisetschläger_2024, title={AI-Based Detection of Customer Misbehavior: Passenger Reactions to Surveillance Technology in Public Transport}, author={Schäfers, Tobias and Pieper, Nadine and Woisetschläger, David}, year={2024} }
HSBI-PUB
2024 | Konferenzbeitrag | FH-PUB-ID: 4516 |

@inproceedings{Armutat_Wattenberg_Mauritz_2024, title={Artificial Intelligence – Gender-Specific Differences in Perception, Understanding, and Training Interest}, volume={7}, DOI={10.34190/icgr.7.1.2163}, number={1}, booktitle={Proceedings of the 7th International Conference on Gender Research}, publisher={Academic Conferences International Ltd}, author={Armutat, Sascha and Wattenberg, Malte and Mauritz, Nina}, year={2024}, pages={36–43} }
HSBI-PUB
| DOI
| Download (ext.)
2024 | Konferenzbeitrag | FH-PUB-ID: 5491
@inproceedings{Schäfers_Saracevic_2024, title={»Winter Package on Demand« vs. »Seat Heating on Demand«: How the Level of Construal Influences Consumer Reactions to On-Demand Features}, author={Schäfers, Tobias and Saracevic, Selma}, year={2024} }
HSBI-PUB
2024 | Konferenzbeitrag | FH-PUB-ID: 5189
@inproceedings{Breustedt_Schäfers_Cziehso_Brinkhoff_2024, title={The duality of in-store services: Benefits of tracking and targeting for brick-and-mortar retailers}, author={Breustedt, Lukas and Schäfers, Tobias and Cziehso, Gerrit and Brinkhoff, Stefan}, year={2024} }
HSBI-PUB
2024 | Konferenzbeitrag | FH-PUB-ID: 5188
@inproceedings{Breustedt_Schäfers_Cziehso_Brinkhoff_2024, title={Online in the store: Leveraging tracking and targeting for brick-and-mortar retailing}, author={Breustedt, Lukas and Schäfers, Tobias and Cziehso, Gerrit and Brinkhoff, Stefan}, year={2024} }
HSBI-PUB