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195 Publikationen


2025 | Konferenzbeitrag | FH-PUB-ID: 5406
Multimodal Analysis of Modern Phishing Attacks: Towards an Evolving Dataset of Real-World Data
S. Schultenkämper, F. Bäumer, in: The 13th IEEE International Workshop on Semantic Computing for Social Networking: From User Information to Social Knowledge and Ethical AI, n.d.
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2025 | Konferenzbeitrag | FH-PUB-ID: 5407
Enhancing Social Media Summarization with Instruction Tuned Large Language Models and Adaptive Summary Ranking
S. Schultenkämper, V. Vovchenko, F. Bäumer, in: The 13th IEEE International Workshop on Semantic Computing for Social Networking: From User Information to Social Knowledge and Ethical AI, n.d.
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2025 | Artikel | FH-PUB-ID: 5770 | OA
The effects of psychosocial aftercare following pediatric chronic pain treatment withstand the coronavirus disease 2019 pandemic: long-term outcomes of a randomized controlled trial
L.-M. Rau, M. Dogan, G. Hirschfeld, M. Blankenburg, M.C. Frühwald, R. Ahnert, S. Braun, U. Marschall, B. Zernikow, J. Wager, PAIN Reports 10 (2025).
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2025 | Konferenzbeitrag | FH-PUB-ID: 5492
Customer Education in Value-Based Selling
D. Florea, A. Baliga, D. Rangarajan, T. Schäfers, in: 2025.
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2025 | Artikel | FH-PUB-ID: 5408 | OA
Check or reject? Trust and motivation development in app-based warning systems
M. von der Linde, M. Göcke, G. Hirschfeld, M.T. Thielsch, Safety Science 185 (2025).
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2025 | Artikel | FH-PUB-ID: 5405 | OA
Data-driven digital transformation for uncertainty reduction – Application of satellite imagery analytics in institutional crop credit management
G. Narayanamurthy, R.S.S. Jayanth, R. Moser, T. Schäfers, N.P. Nagendra, International Journal of Production Economics 280 (2025).
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2025 | Artikel | FH-PUB-ID: 5404 | OA
“Come and visit us!”: The effects of factory tour participation on customers
T. Schäfers, D. Hülsebusch, G. Cziehso, Industrial Marketing Management 125 (2025) 169–178.
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2024 | Fachbuch | FH-PUB-ID: 5563
Investition und Finanzierung. Klausuren, Aufgaben und Lösungen
H. Burchert, J. Schneider, Investition und Finanzierung. Klausuren, Aufgaben und Lösungen, 4th ed., De Gruyter, Berlin/Boston, 2024.
HSBI-PUB | DOI
 

2024 | Kurzbeitrag Konferenz | FH-PUB-ID: 5538
HR-Management für mehr Anpassungsfähigkeit – mit dem richtigen Personal zur (digitalen) Transformation
S. Armutat, N. Mauritz, M. Wattenberg, in: 2024.
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2024 | Artikel | FH-PUB-ID: 5111 | OA
Gender Bias bei der Wahrnehmung Künstlicher Intelligenz: Ursachen und Strategien
S. Armutat, M. Wattenberg, N. Mauritz, Femina Politica – Zeitschrift für feministische Politikwissenschaft 33 (2024) 125–128.
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2024 | Konferenzbeitrag | FH-PUB-ID: 5174 | OA
Designing an Artificial Intelligence Maturity Model for Human Resources (HR-AIMM)
S. Armutat, M. Wattenberg, N. Mauritz, in: Academic Conferences International Limited (Ed.), Proceedings of the 4th International Conference on AI Research, ICAIR 2024, Curtis Farm, United Kingdom, 2024, pp. 50–58.
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2024 | Artikel | FH-PUB-ID: 4518
Den KI-Reifegrad des Personalmanagements bestimmen
S. Armutat, M. Wattenberg, N. Mauritz, Controlling & Management Review 68 (2024) 50–55.
HSBI-PUB | DOI | Download (ext.)
 

2024 | Konferenzbeitrag | FH-PUB-ID: 4648
Theoretical Foundations of Customer Engagement in Social Media – Implications for Businesses
M. Wattenberg, in: A. Coman, S. Vasilache (Eds.), Social Computing and Social Media. 16th International Conference, SCSM 2024, Held as Part of the 26th HCI International Conference, HCII 2024, Washington, DC, USA, June 29–July 4, 2024, Proceedings, Part II, Springer Nature Switzerland, Cham, 2024, pp. 370–387.
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2024 | Konferenzbeitrag | FH-PUB-ID: 5489
On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions
S. Saracevic, T. Schäfers, in: 2024.
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2024 | Konferenzbeitrag | FH-PUB-ID: 5490
AI-Based Detection of Customer Misbehavior: Passenger Reactions to Surveillance Technology in Public Transport
T. Schäfers, N. Pieper, D. Woisetschläger, in: 2024.
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2024 | Konferenzbeitrag | FH-PUB-ID: 4516 | OA
Artificial Intelligence – Gender-Specific Differences in Perception, Understanding, and Training Interest
S. Armutat, M. Wattenberg, N. Mauritz, in: Proceedings of the 7th International Conference on Gender Research, Academic Conferences International Ltd, 2024, pp. 36–43.
HSBI-PUB | DOI | Download (ext.)
 

2024 | Konferenzbeitrag | FH-PUB-ID: 5491
»Winter Package on Demand« vs. »Seat Heating on Demand«: How the Level of Construal Influences Consumer Reactions to On-Demand Features
T. Schäfers, S. Saracevic, in: 2024.
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2024 | Konferenzbeitrag | FH-PUB-ID: 5189
The duality of in-store services: Benefits of tracking and targeting for brick-and-mortar retailers
L. Breustedt, T. Schäfers, G. Cziehso, S. Brinkhoff, in: 2024.
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2024 | Konferenzbeitrag | FH-PUB-ID: 5188
Online in the store: Leveraging tracking and targeting for brick-and-mortar retailing
L. Breustedt, T. Schäfers, G. Cziehso, S. Brinkhoff, in: 2024.
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2024 | Artikel | FH-PUB-ID: 5202 | OA
Not Our War: The Effects of Response Strategies and Message Frames From a Russian Association on the Public’s Attitude Toward Russians Living in Germany
L. Schilling, S. Hegner, A. Beldad, E. Durmaz, G. Hirschfeld, Sage Open 14 (2024).
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