{"citation":{"bibtex":"@inproceedings{Wattenberg_Niggemeier_2016, title={The Key Factors of Success of Corporate Communications in Facebook: Results of a Quantitative Online Survey}, booktitle={Proceedings of the 18th General Online Research Conference}, author={Wattenberg, Malte and Niggemeier, Michael}, editor={Stützer, C.M. and Hellwig, O. and Tabino, O. and Thielsch, M. and Wachenfeld.Schell, A.Editors}, year={2016}, pages={49} }","mla":"Wattenberg, Malte, and Michael Niggemeier. “The Key Factors of Success of Corporate Communications in Facebook: Results of a Quantitative Online Survey.” <i>Proceedings of the 18th General Online Research Conference</i>, edited by C.M. Stützer et al., 2016, p. 49.","short":"M. Wattenberg, M. Niggemeier, in: C.M. Stützer, O. Hellwig, O. Tabino, M. Thielsch, A. Wachenfeld.Schell (Eds.), Proceedings of the 18th General Online Research Conference, 2016, p. 49.","alphadin":"<span style=\"font-variant:small-caps;\">Wattenberg, Malte</span> ; <span style=\"font-variant:small-caps;\">Niggemeier, Michael</span>: The Key Factors of Success of Corporate Communications in Facebook: Results of a Quantitative Online Survey. In: <span style=\"font-variant:small-caps;\">Stützer, C. M.</span> ; <span style=\"font-variant:small-caps;\">Hellwig, O.</span> ; <span style=\"font-variant:small-caps;\">Tabino, O.</span> ; <span style=\"font-variant:small-caps;\">Thielsch, M.</span> ; <span style=\"font-variant:small-caps;\">Wachenfeld.Schell, A.</span> (Hrsg.): <i>Proceedings of the 18th General Online Research Conference</i>, 2016, S. 49","chicago":"Wattenberg, Malte, and Michael Niggemeier. “The Key Factors of Success of Corporate Communications in Facebook: Results of a Quantitative Online Survey.” In <i>Proceedings of the 18th General Online Research Conference</i>, edited by C.M. Stützer, O. Hellwig, O. Tabino, M. Thielsch, and A. Wachenfeld.Schell, 49, 2016.","ama":"Wattenberg M, Niggemeier M. The Key Factors of Success of Corporate Communications in Facebook: Results of a Quantitative Online Survey. In: Stützer CM, Hellwig O, Tabino O, Thielsch M, Wachenfeld.Schell A, eds. <i>Proceedings of the 18th General Online Research Conference</i>. ; 2016:49.","apa":"Wattenberg, M., &#38; Niggemeier, M. (2016). The Key Factors of Success of Corporate Communications in Facebook: Results of a Quantitative Online Survey. In C. M. Stützer, O. Hellwig, O. Tabino, M. Thielsch, &#38; A. Wachenfeld.Schell (Eds.), <i>Proceedings of the 18th General Online Research Conference</i> (p. 49). Dresden.","ieee":"M. Wattenberg and M. Niggemeier, “The Key Factors of Success of Corporate Communications in Facebook: Results of a Quantitative Online Survey,” in <i>Proceedings of the 18th General Online Research Conference</i>, Dresden, 2016, p. 49."},"title":"The Key Factors of Success of Corporate Communications in Facebook: Results of a Quantitative Online Survey","year":"2016","type":"conference_abstract","publication_status":"published","status":"public","_id":"5537","main_file_link":[{"url":"https://www.researchgate.net/publication/334899193_The_Key_Factors_of_Success_of_Corporate_Communications_in_Facebook_Results_of_a_Quantitative_Online_Survey","open_access":"1"}],"language":[{"iso":"eng"}],"page":"49","user_id":"220548","related_material":{"link":[{"url":"https://www.gor.de/wp-content/uploads/2016/02/gor_abstractband_web.pdf#page=49","relation":"confirmation"}]},"editor":[{"full_name":"Stützer, C.M.","last_name":"Stützer","first_name":"C.M."},{"last_name":"Hellwig","full_name":"Hellwig, O.","first_name":"O."},{"last_name":"Tabino","full_name":"Tabino, O.","first_name":"O."},{"full_name":"Thielsch, M.","last_name":"Thielsch","first_name":"M."},{"full_name":"Wachenfeld.Schell, A.","last_name":"Wachenfeld.Schell","first_name":"A."}],"publication":"Proceedings of the 18th General Online Research Conference","date_updated":"2025-02-10T13:36:32Z","date_created":"2025-02-04T15:17:07Z","department":[{"_id":"4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21"}],"quality_controlled":"1","author":[{"orcid":"0000-0001-5628-2877","orcid_put_code_url":"https://api.orcid.org/v2.0/0000-0001-5628-2877/work/177323443","last_name":"Wattenberg","full_name":"Wattenberg, Malte","id":"207361","first_name":"Malte"},{"first_name":"Michael","full_name":"Niggemeier, Michael","last_name":"Niggemeier"}],"oa":"1","conference":{"name":"18th General Online Research Conference","location":"Dresden"}}