{"status":"public","_id":"5533","year":"2017","publication_status":"published","type":"conference_abstract","title":"The Key Factors of Successful Viral Marketing on Facebook From Users Perspective","citation":{"ieee":"L. Woytal and M. Wattenberg, “The Key Factors of Successful Viral Marketing on Facebook From Users Perspective,” in <i>Proceedings of the 19th General Online Research Conference</i>, Berlin, 2017, p. 84.","apa":"Woytal, L., &#38; Wattenberg, M. (2017). The Key Factors of Successful Viral Marketing on Facebook From Users Perspective. In C. M. Stützer, O. Hellwig, O. Tabino, M. Thielsch, &#38; A. Wachenfeld.Schell (Eds.), <i>Proceedings of the 19th General Online Research Conference</i> (p. 84). Berlin.","ama":"Woytal L, Wattenberg M. The Key Factors of Successful Viral Marketing on Facebook From Users Perspective. In: Stützer CM, Hellwig O, Tabino O, Thielsch M, Wachenfeld.Schell A, eds. <i>Proceedings of the 19th General Online Research Conference</i>. ; 2017:84.","mla":"Woytal, Laura, and Malte Wattenberg. “The Key Factors of Successful Viral Marketing on Facebook From Users Perspective.” <i>Proceedings of the 19th General Online Research Conference</i>, edited by C.M. Stützer et al., 2017, p. 84.","short":"L. Woytal, M. Wattenberg, in: C.M. Stützer, O. Hellwig, O. Tabino, M. Thielsch, A. Wachenfeld.Schell (Eds.), Proceedings of the 19th General Online Research Conference, 2017, p. 84.","bibtex":"@inproceedings{Woytal_Wattenberg_2017, title={The Key Factors of Successful Viral Marketing on Facebook From Users Perspective}, booktitle={Proceedings of the 19th General Online Research Conference}, author={Woytal, Laura and Wattenberg, Malte}, editor={Stützer, C.M. and Hellwig, O. and Tabino, O. and Thielsch, M. and Wachenfeld.Schell, A.Editors}, year={2017}, pages={84} }","alphadin":"<span style=\"font-variant:small-caps;\">Woytal, Laura</span> ; <span style=\"font-variant:small-caps;\">Wattenberg, Malte</span>: The Key Factors of Successful Viral Marketing on Facebook From Users Perspective. In: <span style=\"font-variant:small-caps;\">Stützer, C. M.</span> ; <span style=\"font-variant:small-caps;\">Hellwig, O.</span> ; <span style=\"font-variant:small-caps;\">Tabino, O.</span> ; <span style=\"font-variant:small-caps;\">Thielsch, M.</span> ; <span style=\"font-variant:small-caps;\">Wachenfeld.Schell, A.</span> (Hrsg.): <i>Proceedings of the 19th General Online Research Conference</i>, 2017, S. 84","chicago":"Woytal, Laura, and Malte Wattenberg. “The Key Factors of Successful Viral Marketing on Facebook From Users Perspective.” In <i>Proceedings of the 19th General Online Research Conference</i>, edited by C.M. Stützer, O. Hellwig, O. Tabino, M. Thielsch, and A. Wachenfeld.Schell, 84, 2017."},"language":[{"iso":"eng"}],"main_file_link":[{"url":"https://www.gor.de/wp-content/uploads/2017/03/gor-17_abstractband_web.pdf#page=84","open_access":"1"}],"quality_controlled":"1","department":[{"_id":"4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21"}],"date_created":"2025-02-04T14:58:00Z","date_updated":"2025-02-10T13:40:06Z","publication":"Proceedings of the 19th General Online Research Conference","editor":[{"last_name":"Stützer","full_name":"Stützer, C.M.","first_name":"C.M."},{"full_name":"Hellwig, O.","last_name":"Hellwig","first_name":"O."},{"first_name":"O.","last_name":"Tabino","full_name":"Tabino, O."},{"first_name":"M.","full_name":"Thielsch, M.","last_name":"Thielsch"},{"full_name":"Wachenfeld.Schell, A.","last_name":"Wachenfeld.Schell","first_name":"A."}],"user_id":"220548","page":"84","conference":{"start_date":"2017-03-15","location":"Berlin","name":"19th General Online Research Conference","end_date":"2017-03-17"},"oa":"1","author":[{"first_name":"Laura","last_name":"Woytal","full_name":"Woytal, Laura"},{"last_name":"Wattenberg","orcid_put_code_url":"https://api.orcid.org/v2.0/0000-0001-5628-2877/work/177321881","orcid":"0000-0001-5628-2877","full_name":"Wattenberg, Malte","first_name":"Malte","id":"207361"}]}