The Key Factors of Successful Viral Marketing on Facebook From Users Perspective
L. Woytal, M. Wattenberg, in: C.M. Stützer, O. Hellwig, O. Tabino, M. Thielsch, A. Wachenfeld.Schell (Eds.), Proceedings of the 19th General Online Research Conference, 2017, p. 84.
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Kurzbeitrag Konferenz
| Veröffentlicht
| Englisch
Autor*in
Woytal, Laura;
Wattenberg, Malte
Herausgeber*in
Stützer, C.M.;
Hellwig, O.;
Tabino, O.;
Thielsch, M.;
Wachenfeld.Schell, A.
Einrichtung
Erscheinungsjahr
Titel des Konferenzbandes
Proceedings of the 19th General Online Research Conference
Seite
84
Konferenz
19th General Online Research Conference
Konferenzort
Berlin
Konferenzdatum
2017-03-15 – 2017-03-17
FH-PUB-ID
Zitieren
Woytal, Laura ; Wattenberg, Malte: The Key Factors of Successful Viral Marketing on Facebook From Users Perspective. In: Stützer, C. M. ; Hellwig, O. ; Tabino, O. ; Thielsch, M. ; Wachenfeld.Schell, A. (Hrsg.): Proceedings of the 19th General Online Research Conference, 2017, S. 84
Woytal L, Wattenberg M. The Key Factors of Successful Viral Marketing on Facebook From Users Perspective. In: Stützer CM, Hellwig O, Tabino O, Thielsch M, Wachenfeld.Schell A, eds. Proceedings of the 19th General Online Research Conference. ; 2017:84.
Woytal, L., & Wattenberg, M. (2017). The Key Factors of Successful Viral Marketing on Facebook From Users Perspective. In C. M. Stützer, O. Hellwig, O. Tabino, M. Thielsch, & A. Wachenfeld.Schell (Eds.), Proceedings of the 19th General Online Research Conference (p. 84). Berlin.
@inproceedings{Woytal_Wattenberg_2017, title={The Key Factors of Successful Viral Marketing on Facebook From Users Perspective}, booktitle={Proceedings of the 19th General Online Research Conference}, author={Woytal, Laura and Wattenberg, Malte}, editor={Stützer, C.M. and Hellwig, O. and Tabino, O. and Thielsch, M. and Wachenfeld.Schell, A.Editors}, year={2017}, pages={84} }
Woytal, Laura, and Malte Wattenberg. “The Key Factors of Successful Viral Marketing on Facebook From Users Perspective.” In Proceedings of the 19th General Online Research Conference, edited by C.M. Stützer, O. Hellwig, O. Tabino, M. Thielsch, and A. Wachenfeld.Schell, 84, 2017.
L. Woytal and M. Wattenberg, “The Key Factors of Successful Viral Marketing on Facebook From Users Perspective,” in Proceedings of the 19th General Online Research Conference, Berlin, 2017, p. 84.
Woytal, Laura, and Malte Wattenberg. “The Key Factors of Successful Viral Marketing on Facebook From Users Perspective.” Proceedings of the 19th General Online Research Conference, edited by C.M. Stützer et al., 2017, p. 84.
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