Customer Education in Value-Based Selling
D. Florea, A. Baliga, D. Rangarajan, T. Schäfers, in: 2025.
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Konferenzbeitrag
| Englisch
Autor*in
Florea, Dorian;
Baliga, Ashwin;
Rangarajan, Deva;
Schäfers, Tobias
Einrichtung
Erscheinungsjahr
Konferenz
8th Industrial Marketing Management Summit
Konferenzort
Sarajevo
Konferenzdatum
2025-01-15 – 2025-01-17
FH-PUB-ID
Zitieren
Florea, Dorian ; Baliga, Ashwin ; Rangarajan, Deva ; Schäfers, Tobias: Customer Education in Value-Based Selling. In: , 2025
Florea D, Baliga A, Rangarajan D, Schäfers T. Customer Education in Value-Based Selling. In: ; 2025.
Florea, D., Baliga, A., Rangarajan, D., & Schäfers, T. (2025). Customer Education in Value-Based Selling. Presented at the 8th Industrial Marketing Management Summit, Sarajevo.
@inproceedings{Florea_Baliga_Rangarajan_Schäfers_2025, title={Customer Education in Value-Based Selling}, author={Florea, Dorian and Baliga, Ashwin and Rangarajan, Deva and Schäfers, Tobias}, year={2025} }
Florea, Dorian, Ashwin Baliga, Deva Rangarajan, and Tobias Schäfers. “Customer Education in Value-Based Selling,” 2025.
D. Florea, A. Baliga, D. Rangarajan, and T. Schäfers, “Customer Education in Value-Based Selling,” presented at the 8th Industrial Marketing Management Summit, Sarajevo, 2025.
Florea, Dorian, et al. Customer Education in Value-Based Selling. 2025.
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