{"author":[{"first_name":"Selma","last_name":"Saracevic","full_name":"Saracevic, Selma"},{"last_name":"Schäfers","orcid":"0000-0002-2533-335X","full_name":"Schäfers, Tobias","first_name":"Tobias","id":"253685"}],"conference":{"name":"13th AMA SERVSIG Conference","location":"Bordeaux","start_date":"2024-06-05","end_date":"2024-06-08"},"user_id":"220548","date_updated":"2025-02-04T13:26:47Z","date_created":"2025-01-31T13:21:47Z","department":[{"_id":"4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21"}],"quality_controlled":"1","language":[{"iso":"eng"}],"citation":{"ama":"Saracevic S, Schäfers T. On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions. In: ; 2024.","apa":"Saracevic, S., &#38; Schäfers, T. (2024). On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions. Presented at the 13th AMA SERVSIG Conference, Bordeaux.","ieee":"S. Saracevic and T. Schäfers, “On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions,” presented at the 13th AMA SERVSIG Conference, Bordeaux, 2024.","chicago":"Saracevic, Selma, and Tobias Schäfers. “On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions,” 2024.","alphadin":"<span style=\"font-variant:small-caps;\">Saracevic, Selma</span> ; <span style=\"font-variant:small-caps;\">Schäfers, Tobias</span>: On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions. In: , 2024","bibtex":"@inproceedings{Saracevic_Schäfers_2024, title={On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions}, author={Saracevic, Selma and Schäfers, Tobias}, year={2024} }","short":"S. Saracevic, T. Schäfers, in: 2024.","mla":"Saracevic, Selma, and Tobias Schäfers. <i>On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions</i>. 2024."},"title":"On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions","type":"conference","year":"2024","_id":"5489","status":"public"}