On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions
S. Saracevic, T. Schäfers, in: 2024.
Download
Es wurde kein Volltext hochgeladen. Nur Publikationsnachweis!
Konferenzbeitrag
| Englisch
Autor*in
Saracevic, Selma;
Schäfers, Tobias
Einrichtung
Erscheinungsjahr
Konferenz
13th AMA SERVSIG Conference
Konferenzort
Bordeaux
Konferenzdatum
2024-06-05 – 2024-06-08
FH-PUB-ID
Zitieren
Saracevic, Selma ; Schäfers, Tobias: On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions. In: , 2024
Saracevic S, Schäfers T. On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions. In: ; 2024.
Saracevic, S., & Schäfers, T. (2024). On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions. Presented at the 13th AMA SERVSIG Conference, Bordeaux.
@inproceedings{Saracevic_Schäfers_2024, title={On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions}, author={Saracevic, Selma and Schäfers, Tobias}, year={2024} }
Saracevic, Selma, and Tobias Schäfers. “On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions,” 2024.
S. Saracevic and T. Schäfers, “On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions,” presented at the 13th AMA SERVSIG Conference, Bordeaux, 2024.
Saracevic, Selma, and Tobias Schäfers. On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions. 2024.
Google Scholar