The duality of in-store services: Benefits of tracking and targeting for brick-and-mortar retailers
L. Breustedt, T. Schäfers, G. Cziehso, S. Brinkhoff, in: 2024.
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Konferenzbeitrag
| Englisch
Autor*in
Breustedt, Lukas;
Schäfers, Tobias
;
Cziehso, Gerrit;
Brinkhoff, Stefan
;
Cziehso, Gerrit;
Brinkhoff, StefanEinrichtung
Erscheinungsjahr
Konferenz
Frontiers in Service 2024
Konferenzort
Amelia Island
Konferenzdatum
2024-07-27 – 2024-07-30
FH-PUB-ID
Zitieren
Breustedt, Lukas ; Schäfers, Tobias ; Cziehso, Gerrit ; Brinkhoff, Stefan: The duality of in-store services: Benefits of tracking and targeting for brick-and-mortar retailers. In: , 2024
Breustedt L, Schäfers T, Cziehso G, Brinkhoff S. The duality of in-store services: Benefits of tracking and targeting for brick-and-mortar retailers. In: ; 2024.
Breustedt, L., Schäfers, T., Cziehso, G., & Brinkhoff, S. (2024). The duality of in-store services: Benefits of tracking and targeting for brick-and-mortar retailers. Presented at the Frontiers in Service 2024, Amelia Island.
@inproceedings{Breustedt_Schäfers_Cziehso_Brinkhoff_2024, title={The duality of in-store services: Benefits of tracking and targeting for brick-and-mortar retailers}, author={Breustedt, Lukas and Schäfers, Tobias and Cziehso, Gerrit and Brinkhoff, Stefan}, year={2024} }
Breustedt, Lukas, Tobias Schäfers, Gerrit Cziehso, and Stefan Brinkhoff. “The Duality of In-Store Services: Benefits of Tracking and Targeting for Brick-and-Mortar Retailers,” 2024.
L. Breustedt, T. Schäfers, G. Cziehso, and S. Brinkhoff, “The duality of in-store services: Benefits of tracking and targeting for brick-and-mortar retailers,” presented at the Frontiers in Service 2024, Amelia Island, 2024.
Breustedt, Lukas, et al. The Duality of In-Store Services: Benefits of Tracking and Targeting for Brick-and-Mortar Retailers. 2024.
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