Online in the store: Leveraging tracking and targeting for brick-and-mortar retailing
L. Breustedt, T. Schäfers, G. Cziehso, S. Brinkhoff, in: 2024.
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Konferenzbeitrag
| Englisch
Autor*in
Breustedt, Lukas;
Schäfers, Tobias
;
Cziehso, Gerrit;
Brinkhoff, Stefan
;
Cziehso, Gerrit;
Brinkhoff, StefanEinrichtung
Erscheinungsjahr
Konferenz
13th SERVSIG 2024
Konferenzort
Bordeaux
Konferenzdatum
2024-06-05 – 2024-06-08
FH-PUB-ID
Zitieren
Breustedt, Lukas ; Schäfers, Tobias ; Cziehso, Gerrit ; Brinkhoff, Stefan: Online in the store: Leveraging tracking and targeting for brick-and-mortar retailing. In: , 2024
Breustedt L, Schäfers T, Cziehso G, Brinkhoff S. Online in the store: Leveraging tracking and targeting for brick-and-mortar retailing. In: ; 2024.
Breustedt, L., Schäfers, T., Cziehso, G., & Brinkhoff, S. (2024). Online in the store: Leveraging tracking and targeting for brick-and-mortar retailing. Presented at the 13th SERVSIG 2024, Bordeaux.
@inproceedings{Breustedt_Schäfers_Cziehso_Brinkhoff_2024, title={Online in the store: Leveraging tracking and targeting for brick-and-mortar retailing}, author={Breustedt, Lukas and Schäfers, Tobias and Cziehso, Gerrit and Brinkhoff, Stefan}, year={2024} }
Breustedt, Lukas, Tobias Schäfers, Gerrit Cziehso, and Stefan Brinkhoff. “Online in the Store: Leveraging Tracking and Targeting for Brick-and-Mortar Retailing,” 2024.
L. Breustedt, T. Schäfers, G. Cziehso, and S. Brinkhoff, “Online in the store: Leveraging tracking and targeting for brick-and-mortar retailing,” presented at the 13th SERVSIG 2024, Bordeaux, 2024.
Breustedt, Lukas, et al. Online in the Store: Leveraging Tracking and Targeting for Brick-and-Mortar Retailing. 2024.
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