In-store tracking: Leveraging real-time data for targeting in brick-and-mortar retailing
L. Breustedt, T. Schäfers, G. Cziehso, S. Brinkhoff, in: 2024.
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Konferenzbeitrag
| Englisch
Autor*in
Breustedt, Lukas;
Schäfers, Tobias
;
Cziehso, Gerrit;
Brinkhoff, Stefan
;
Cziehso, Gerrit;
Brinkhoff, StefanEinrichtung
Erscheinungsjahr
Konferenz
CHIMSPAS 2024 - International Conference on Challenges in Managing Smart Products and Services
Konferenzort
Bielefeld
Konferenzdatum
2024-08-29 – 2024-08-30
FH-PUB-ID
Zitieren
Breustedt, Lukas ; Schäfers, Tobias ; Cziehso, Gerrit ; Brinkhoff, Stefan: In-store tracking: Leveraging real-time data for targeting in brick-and-mortar retailing. In: , 2024
Breustedt L, Schäfers T, Cziehso G, Brinkhoff S. In-store tracking: Leveraging real-time data for targeting in brick-and-mortar retailing. In: ; 2024.
Breustedt, L., Schäfers, T., Cziehso, G., & Brinkhoff, S. (2024). In-store tracking: Leveraging real-time data for targeting in brick-and-mortar retailing. Presented at the CHIMSPAS 2024 - International Conference on Challenges in Managing Smart Products and Services, Bielefeld.
@inproceedings{Breustedt_Schäfers_Cziehso_Brinkhoff_2024, title={In-store tracking: Leveraging real-time data for targeting in brick-and-mortar retailing}, author={Breustedt, Lukas and Schäfers, Tobias and Cziehso, Gerrit and Brinkhoff, Stefan}, year={2024} }
Breustedt, Lukas, Tobias Schäfers, Gerrit Cziehso, and Stefan Brinkhoff. “In-Store Tracking: Leveraging Real-Time Data for Targeting in Brick-and-Mortar Retailing,” 2024.
L. Breustedt, T. Schäfers, G. Cziehso, and S. Brinkhoff, “In-store tracking: Leveraging real-time data for targeting in brick-and-mortar retailing,” presented at the CHIMSPAS 2024 - International Conference on Challenges in Managing Smart Products and Services, Bielefeld, 2024.
Breustedt, Lukas, et al. In-Store Tracking: Leveraging Real-Time Data for Targeting in Brick-and-Mortar Retailing. 2024.
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