Freemium
T. Schäfers, in: A. Hinterhuber (Ed.), Elgar Encyclopedia of Pricing, Edward Elgar Publishing, Cheltenham, 2024, pp. 83–85.
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| Englisch
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Hinterhuber, Andreas
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Abstract
This entry explores the burgeoning trend of “Freemium” pricing models in the digital age, blending free basic services with paid premium features. It delves into its implementation across diverse sectors, from email and cloud storage to social networking, analyzing its viability in the digital landscape. Discussing its popularity attributed to digitalization, the entry highlights promises and challenges for providers and outlines critical components for a successful freemium model. Addressing feature definition, monetization strategies, and conversion, it emphasizes the need for ongoing innovation. The entry anticipates freemium’s future growth, extending beyond business-to-consumer domains to industrial settings amidst digitalization.
Erscheinungsjahr
Buchtitel
Elgar Encyclopedia of Pricing
Seite
83-85
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Schäfers, Tobias: Freemium. In: Hinterhuber, A. (Hrsg.): Elgar Encyclopedia of Pricing. Cheltenham : Edward Elgar Publishing, 2024, S. 83–85
Schäfers T. Freemium. In: Hinterhuber A, ed. Elgar Encyclopedia of Pricing. Cheltenham: Edward Elgar Publishing; 2024:83-85. doi:10.4337/9781035307319.ch13
Schäfers, T. (2024). Freemium. In A. Hinterhuber (Ed.), Elgar Encyclopedia of Pricing (pp. 83–85). Cheltenham: Edward Elgar Publishing. https://doi.org/10.4337/9781035307319.ch13
@inbook{Schäfers_2024, place={Cheltenham}, title={Freemium}, DOI={10.4337/9781035307319.ch13}, booktitle={Elgar Encyclopedia of Pricing}, publisher={Edward Elgar Publishing}, author={Schäfers, Tobias}, editor={Hinterhuber, AndreasEditor}, year={2024}, pages={83–85} }
Schäfers, Tobias. “Freemium.” In Elgar Encyclopedia of Pricing, edited by Andreas Hinterhuber, 83–85. Cheltenham: Edward Elgar Publishing, 2024. https://doi.org/10.4337/9781035307319.ch13.
T. Schäfers, “Freemium,” in Elgar Encyclopedia of Pricing, A. Hinterhuber, Ed. Cheltenham: Edward Elgar Publishing, 2024, pp. 83–85.
Schäfers, Tobias. “Freemium.” Elgar Encyclopedia of Pricing, edited by Andreas Hinterhuber, Edward Elgar Publishing, 2024, pp. 83–85, doi:10.4337/9781035307319.ch13.
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