{"type":"conference","language":[{"iso":"eng"}],"date_updated":"2024-04-04T10:15:45Z","page":"51-52","author":[{"id":"207361","first_name":"Malte","orcid":"0000-0001-5628-2877","last_name":"Wattenberg","full_name":"Wattenberg, Malte"},{"full_name":"Brandt-Pook, Hans","orcid_put_code_url":"https://api.orcid.org/v2.0/0009-0002-6668-2684/work/156951446","last_name":"Brandt-Pook","orcid":"0009-0002-6668-2684","first_name":"Hans","id":"206531"}],"editor":[{"first_name":"C.","last_name":"Stützer","full_name":"Stützer, C."}],"citation":{"bibtex":"@inproceedings{Wattenberg_Brandt-Pook_2017, title={The Key Factors of Success of Corporate Communications on Facebook: Results of a Quantitative Content Analysis}, booktitle={19th General Online Research Conference, Proceedings, }, author={Wattenberg, Malte and Brandt-Pook, Hans}, editor={Stützer, C.Editor}, year={2017}, pages={51–52} }","mla":"Wattenberg, Malte, and Hans Brandt-Pook. “The Key Factors of Success of Corporate Communications on Facebook: Results of a Quantitative Content Analysis.” <i>19th General Online Research Conference, Proceedings, </i>, edited by C. Stützer, 2017, pp. 51–52.","ama":"Wattenberg M, Brandt-Pook H. The Key Factors of Success of Corporate Communications on Facebook: Results of a Quantitative Content Analysis. In: Stützer C, ed. <i>19th General Online Research Conference, Proceedings, </i>. ; 2017:51-52.","ieee":"M. Wattenberg and H. Brandt-Pook, “The Key Factors of Success of Corporate Communications on Facebook: Results of a Quantitative Content Analysis,” in <i>19th General Online Research Conference, Proceedings, </i>, 2017, pp. 51–52.","chicago":"Wattenberg, Malte, and Hans Brandt-Pook. “The Key Factors of Success of Corporate Communications on Facebook: Results of a Quantitative Content Analysis.” In <i>19th General Online Research Conference, Proceedings, </i>, edited by C. Stützer, 51–52, 2017.","apa":"Wattenberg, M., &#38; Brandt-Pook, H. (2017). The Key Factors of Success of Corporate Communications on Facebook: Results of a Quantitative Content Analysis. In C. Stützer (Ed.), <i>19th General Online Research Conference, Proceedings, </i> (pp. 51–52).","short":"M. Wattenberg, H. Brandt-Pook, in: C. Stützer (Ed.), 19th General Online Research Conference, Proceedings, , 2017, pp. 51–52.","alphadin":"<span style=\"font-variant:small-caps;\">Wattenberg, Malte</span> ; <span style=\"font-variant:small-caps;\">Brandt-Pook, Hans</span>: The Key Factors of Success of Corporate Communications on Facebook: Results of a Quantitative Content Analysis. In: <span style=\"font-variant:small-caps;\">Stützer, C.</span> (Hrsg.): <i>19th General Online Research Conference, Proceedings, </i>, 2017, S. 51–52"},"user_id":"249224","date_created":"2023-09-11T22:18:55Z","publication":"19th General Online Research Conference, Proceedings, ","title":"The Key Factors of Success of Corporate Communications on Facebook: Results of a Quantitative Content Analysis","status":"public","_id":"3594","year":"2017"}