The Key Factors of Success of Corporate Communications on Facebook: Results of a Quantitative Content Analysis
M. Wattenberg, H. Brandt-Pook, in: C.M. Stützer, O. Hellwig, O. Tabino, M. Thielsch, A. Wachenfeld.Schell (Eds.), Proceedings of the 19th General Online Research Conference, 2017, pp. 51–52.
Kurzbeitrag Konferenz
| Veröffentlicht
| Englisch
Autor*in
Herausgeber*in
Stützer, C.M.;
Hellwig, O.;
Tabino, O.;
Thielsch, M.;
Wachenfeld.Schell, A.
Erscheinungsjahr
Titel des Konferenzbandes
Proceedings of the 19th General Online Research Conference
Seite
51-52
Konferenz
19th General Online Research Conference
Konferenzort
Berlin
FH-PUB-ID
Zitieren
Wattenberg, Malte ; Brandt-Pook, Hans: The Key Factors of Success of Corporate Communications on Facebook: Results of a Quantitative Content Analysis. In: Stützer, C. M. ; Hellwig, O. ; Tabino, O. ; Thielsch, M. ; Wachenfeld.Schell, A. (Hrsg.): Proceedings of the 19th General Online Research Conference, 2017, S. 51–52
Wattenberg M, Brandt-Pook H. The Key Factors of Success of Corporate Communications on Facebook: Results of a Quantitative Content Analysis. In: Stützer CM, Hellwig O, Tabino O, Thielsch M, Wachenfeld.Schell A, eds. Proceedings of the 19th General Online Research Conference. ; 2017:51-52.
Wattenberg, M., & Brandt-Pook, H. (2017). The Key Factors of Success of Corporate Communications on Facebook: Results of a Quantitative Content Analysis. In C. M. Stützer, O. Hellwig, O. Tabino, M. Thielsch, & A. Wachenfeld.Schell (Eds.), Proceedings of the 19th General Online Research Conference (pp. 51–52). Berlin.
@inproceedings{Wattenberg_Brandt-Pook_2017, title={The Key Factors of Success of Corporate Communications on Facebook: Results of a Quantitative Content Analysis}, booktitle={Proceedings of the 19th General Online Research Conference}, author={Wattenberg, Malte and Brandt-Pook, Hans}, editor={Stützer, C.M. and Hellwig, O. and Tabino, O. and Thielsch, M. and Wachenfeld.Schell, A.Editors}, year={2017}, pages={51–52} }
Wattenberg, Malte, and Hans Brandt-Pook. “The Key Factors of Success of Corporate Communications on Facebook: Results of a Quantitative Content Analysis.” In Proceedings of the 19th General Online Research Conference, edited by C.M. Stützer, O. Hellwig, O. Tabino, M. Thielsch, and A. Wachenfeld.Schell, 51–52, 2017.
M. Wattenberg and H. Brandt-Pook, “The Key Factors of Success of Corporate Communications on Facebook: Results of a Quantitative Content Analysis,” in Proceedings of the 19th General Online Research Conference, Berlin, 2017, pp. 51–52.
Wattenberg, Malte, and Hans Brandt-Pook. “The Key Factors of Success of Corporate Communications on Facebook: Results of a Quantitative Content Analysis.” Proceedings of the 19th General Online Research Conference, edited by C.M. Stützer et al., 2017, pp. 51–52.
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