“Just try it on!” – Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and In-Store Movement
G. Cziehso, T. Schäfers, S. Brinkhoff, N. Nauß, in: 2022.
Download
Es wurde kein Volltext hochgeladen. Nur Publikationsnachweis!
Konferenzbeitrag
| Englisch
Autor*in
Cziehso, Gerrit;
Schäfers, Tobias
;
Brinkhoff, Stefan;
Nauß, Nina
;
Brinkhoff, Stefan;
Nauß, NinaErscheinungsjahr
Konferenz
EMAC Annual Conference 2022
Konferenzort
Budapest
Konferenzdatum
2022-05-25 – 2022-05-27
FH-PUB-ID
Zitieren
Cziehso, Gerrit ; Schäfers, Tobias ; Brinkhoff, Stefan ; Nauß, Nina: “Just try it on!” – Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and In-Store Movement. In: , 2022
Cziehso G, Schäfers T, Brinkhoff S, Nauß N. “Just try it on!” – Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and In-Store Movement. In: ; 2022.
Cziehso, G., Schäfers, T., Brinkhoff, S., & Nauß, N. (2022). “Just try it on!” – Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and In-Store Movement. Presented at the EMAC Annual Conference 2022, Budapest.
@inproceedings{Cziehso_Schäfers_Brinkhoff_Nauß_2022, title={“Just try it on!” – Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and In-Store Movement}, author={Cziehso, Gerrit and Schäfers, Tobias and Brinkhoff, Stefan and Nauß, Nina}, year={2022} }
Cziehso, Gerrit, Tobias Schäfers, Stefan Brinkhoff, and Nina Nauß. “‘Just Try It on!’ – Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and In-Store Movement,” 2022.
G. Cziehso, T. Schäfers, S. Brinkhoff, and N. Nauß, “‘Just try it on!’ – Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and In-Store Movement,” presented at the EMAC Annual Conference 2022, Budapest, 2022.
Cziehso, Gerrit, et al. “Just Try It on!” – Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and In-Store Movement. 2022.
Google Scholar