{"publisher":"Springer Science and Business Media LLC","author":[{"first_name":"Julia","full_name":"Schamari, Julia","last_name":"Schamari"},{"first_name":"Tobias","orcid":"0000-0002-2533-335X","id":"253685","full_name":"Schäfers, Tobias","last_name":"Schäfers"}],"issue":"4","volume":29,"doi":"10.1365/s11621-012-0152-3","type":"journal_article","publication_identifier":{"eissn":["1865-7516"],"issn":["1865-6544"]},"date_updated":"2023-05-26T11:12:31Z","page":"54-59","intvolume":"        29","language":[{"iso":"ger"}],"publication_status":"published","year":"2012","publication":"Marketing Review St. Gallen","title":"Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung","date_created":"2023-05-26T07:30:59Z","user_id":"216459","citation":{"alphadin":"<span style=\"font-variant:small-caps;\">Schamari, Julia</span> ; <span style=\"font-variant:small-caps;\">Schäfers, Tobias</span>: Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung. In: <i>Marketing Review St. Gallen</i> Bd. 29, Springer Science and Business Media LLC (2012), Nr. 4, S. 54–59","short":"J. Schamari, T. Schäfers, Marketing Review St. Gallen 29 (2012) 54–59.","apa":"Schamari, J., &#38; Schäfers, T. (2012). Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung. <i>Marketing Review St. Gallen</i>, <i>29</i>(4), 54–59. <a href=\"https://doi.org/10.1365/s11621-012-0152-3\">https://doi.org/10.1365/s11621-012-0152-3</a>","chicago":"Schamari, Julia, and Tobias Schäfers. “Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung.” <i>Marketing Review St. Gallen</i> 29, no. 4 (2012): 54–59. <a href=\"https://doi.org/10.1365/s11621-012-0152-3\">https://doi.org/10.1365/s11621-012-0152-3</a>.","ieee":"J. Schamari and T. Schäfers, “Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung,” <i>Marketing Review St. Gallen</i>, vol. 29, no. 4, pp. 54–59, 2012.","mla":"Schamari, Julia, and Tobias Schäfers. “Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung.” <i>Marketing Review St. Gallen</i>, vol. 29, no. 4, Springer Science and Business Media LLC, 2012, pp. 54–59, doi:<a href=\"https://doi.org/10.1365/s11621-012-0152-3\">10.1365/s11621-012-0152-3</a>.","ama":"Schamari J, Schäfers T. Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung. <i>Marketing Review St Gallen</i>. 2012;29(4):54-59. doi:<a href=\"https://doi.org/10.1365/s11621-012-0152-3\">10.1365/s11621-012-0152-3</a>","bibtex":"@article{Schamari_Schäfers_2012, title={Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung}, volume={29}, DOI={<a href=\"https://doi.org/10.1365/s11621-012-0152-3\">10.1365/s11621-012-0152-3</a>}, number={4}, journal={Marketing Review St. Gallen}, publisher={Springer Science and Business Media LLC}, author={Schamari, Julia and Schäfers, Tobias}, year={2012}, pages={54–59} }"},"_id":"3004","status":"public"}