Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India
R. Moser, T. Schäfers, J.N. Meise, Marketing Review St. Gallen 29 (2012) 22–27.
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Artikel
| Veröffentlicht
| Englisch
Autor*in
Moser, Roger;
Schäfers, Tobias
;
Meise, Jan Niklas
;
Meise, Jan NiklasErscheinungsjahr
Zeitschriftentitel
Marketing Review St. Gallen
Band
29
Zeitschriftennummer
3
Seite
22-27
ISSN
eISSN
FH-PUB-ID
Zitieren
Moser, Roger ; Schäfers, Tobias ; Meise, Jan Niklas: Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India. In: Marketing Review St. Gallen Bd. 29, Springer Science and Business Media LLC (2012), Nr. 3, S. 22–27
Moser R, Schäfers T, Meise JN. Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India. Marketing Review St Gallen. 2012;29(3):22-27. doi:10.1365/s11621-012-0133-6
Moser, R., Schäfers, T., & Meise, J. N. (2012). Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India. Marketing Review St. Gallen, 29(3), 22–27. https://doi.org/10.1365/s11621-012-0133-6
@article{Moser_Schäfers_Meise_2012, title={Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India}, volume={29}, DOI={10.1365/s11621-012-0133-6}, number={3}, journal={Marketing Review St. Gallen}, publisher={Springer Science and Business Media LLC}, author={Moser, Roger and Schäfers, Tobias and Meise, Jan Niklas}, year={2012}, pages={22–27} }
Moser, Roger, Tobias Schäfers, and Jan Niklas Meise. “Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India.” Marketing Review St. Gallen 29, no. 3 (2012): 22–27. https://doi.org/10.1365/s11621-012-0133-6.
R. Moser, T. Schäfers, and J. N. Meise, “Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India,” Marketing Review St. Gallen, vol. 29, no. 3, pp. 22–27, 2012.
Moser, Roger, et al. “Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India.” Marketing Review St. Gallen, vol. 29, no. 3, Springer Science and Business Media LLC, 2012, pp. 22–27, doi:10.1365/s11621-012-0133-6.
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