Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement
J. Schamari, T. Schäfers, Journal of Interactive Marketing 30 (2015) 20–33.
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Artikel
| Veröffentlicht
| Englisch
Autor*in
Schamari, Julia;
Schäfers, Tobias
Erscheinungsjahr
Zeitschriftentitel
Journal of Interactive Marketing
Band
30
Seite
20-33
ISSN
FH-PUB-ID
Zitieren
Schamari, Julia ; Schäfers, Tobias: Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement. In: Journal of Interactive Marketing Bd. 30, SAGE Publications (2015), S. 20–33
Schamari J, Schäfers T. Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement. Journal of Interactive Marketing. 2015;30:20-33. doi:10.1016/j.intmar.2014.12.001
Schamari, J., & Schäfers, T. (2015). Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement. Journal of Interactive Marketing, 30, 20–33. https://doi.org/10.1016/j.intmar.2014.12.001
@article{Schamari_Schäfers_2015, title={Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement}, volume={30}, DOI={10.1016/j.intmar.2014.12.001}, journal={Journal of Interactive Marketing}, publisher={SAGE Publications}, author={Schamari, Julia and Schäfers, Tobias}, year={2015}, pages={20–33} }
Schamari, Julia, and Tobias Schäfers. “Leaving the Home Turf: How Brands Can Use Webcare on Consumer-Generated Platforms to Increase Positive Consumer Engagement.” Journal of Interactive Marketing 30 (2015): 20–33. https://doi.org/10.1016/j.intmar.2014.12.001.
J. Schamari and T. Schäfers, “Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement,” Journal of Interactive Marketing, vol. 30, pp. 20–33, 2015.
Schamari, Julia, and Tobias Schäfers. “Leaving the Home Turf: How Brands Can Use Webcare on Consumer-Generated Platforms to Increase Positive Consumer Engagement.” Journal of Interactive Marketing, vol. 30, SAGE Publications, 2015, pp. 20–33, doi:10.1016/j.intmar.2014.12.001.
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