Do Price Promotions Help or Hurt Premium-Product Brands?
F. Zoellner, T. Schäfers, Journal of Advertising Research 55 (2015) 270–283.
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Artikel
| Veröffentlicht
| Englisch
Autor*in
Zoellner, Felix;
Schäfers, Tobias
Alternativer Titel
The Impact of Different Price-Promotion Types On Sales and Brand Perception
Erscheinungsjahr
Zeitschriftentitel
Journal of Advertising Research
Band
55
Zeitschriftennummer
3
Seite
270-283
ISSN
FH-PUB-ID
Zitieren
Zoellner, Felix ; Schäfers, Tobias: Do Price Promotions Help or Hurt Premium-Product Brands? In: Journal of Advertising Research Bd. 55, WARC Limited (2015), Nr. 3, S. 270–283
Zoellner F, Schäfers T. Do Price Promotions Help or Hurt Premium-Product Brands? Journal of Advertising Research. 2015;55(3):270-283. doi:10.2501/JAR-2015-008
Zoellner, F., & Schäfers, T. (2015). Do Price Promotions Help or Hurt Premium-Product Brands? Journal of Advertising Research, 55(3), 270–283. https://doi.org/10.2501/JAR-2015-008
@article{Zoellner_Schäfers_2015, title={Do Price Promotions Help or Hurt Premium-Product Brands?}, volume={55}, DOI={10.2501/JAR-2015-008}, number={3}, journal={Journal of Advertising Research}, publisher={WARC Limited}, author={Zoellner, Felix and Schäfers, Tobias}, year={2015}, pages={270–283} }
Zoellner, Felix, and Tobias Schäfers. “Do Price Promotions Help or Hurt Premium-Product Brands?” Journal of Advertising Research 55, no. 3 (2015): 270–83. https://doi.org/10.2501/JAR-2015-008.
F. Zoellner and T. Schäfers, “Do Price Promotions Help or Hurt Premium-Product Brands?,” Journal of Advertising Research, vol. 55, no. 3, pp. 270–283, 2015.
Zoellner, Felix, and Tobias Schäfers. “Do Price Promotions Help or Hurt Premium-Product Brands?” Journal of Advertising Research, vol. 55, no. 3, WARC Limited, 2015, pp. 270–83, doi:10.2501/JAR-2015-008.
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