Free no more - investigating customer reactions to unexpected free-to-fee switches
G.P. Cziehso, T. Schäfers, M. Kukar-Kinney, Journal of Business Research 101 (2019) 229–242.
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Artikel
| Veröffentlicht
| Englisch
Autor*in
Cziehso, Gerrit Paul;
Schäfers, Tobias
;
Kukar-Kinney, Monika
;
Kukar-Kinney, MonikaErscheinungsjahr
Zeitschriftentitel
Journal of Business Research
Band
101
Seite
229-242
ISSN
FH-PUB-ID
Zitieren
Cziehso, Gerrit Paul ; Schäfers, Tobias ; Kukar-Kinney, Monika: Free no more - investigating customer reactions to unexpected free-to-fee switches. In: Journal of Business Research Bd. 101, Elsevier BV (2019), S. 229–242
Cziehso GP, Schäfers T, Kukar-Kinney M. Free no more - investigating customer reactions to unexpected free-to-fee switches. Journal of Business Research. 2019;101:229-242. doi:10.1016/j.jbusres.2019.03.050
Cziehso, G. P., Schäfers, T., & Kukar-Kinney, M. (2019). Free no more - investigating customer reactions to unexpected free-to-fee switches. Journal of Business Research, 101, 229–242. https://doi.org/10.1016/j.jbusres.2019.03.050
@article{Cziehso_Schäfers_Kukar-Kinney_2019, title={Free no more - investigating customer reactions to unexpected free-to-fee switches}, volume={101}, DOI={10.1016/j.jbusres.2019.03.050}, journal={Journal of Business Research}, publisher={Elsevier BV}, author={Cziehso, Gerrit Paul and Schäfers, Tobias and Kukar-Kinney, Monika}, year={2019}, pages={229–242} }
Cziehso, Gerrit Paul, Tobias Schäfers, and Monika Kukar-Kinney. “Free No More - Investigating Customer Reactions to Unexpected Free-to-Fee Switches.” Journal of Business Research 101 (2019): 229–42. https://doi.org/10.1016/j.jbusres.2019.03.050.
G. P. Cziehso, T. Schäfers, and M. Kukar-Kinney, “Free no more - investigating customer reactions to unexpected free-to-fee switches,” Journal of Business Research, vol. 101, pp. 229–242, 2019.
Cziehso, Gerrit Paul, et al. “Free No More - Investigating Customer Reactions to Unexpected Free-to-Fee Switches.” Journal of Business Research, vol. 101, Elsevier BV, 2019, pp. 229–42, doi:10.1016/j.jbusres.2019.03.050.
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