Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements
J. Cobbs, T. Schäfers, M.D. Groza, Journal of Marketing Theory and Practice 28 (2020) 357–372.
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Artikel
| Veröffentlicht
| Englisch
Autor*in
Cobbs, Joe;
Schäfers, Tobias
;
Groza, Mark D.
;
Groza, Mark D.Erscheinungsjahr
Zeitschriftentitel
Journal of Marketing Theory and Practice
Band
28
Zeitschriftennummer
4
Seite
357-372
ISSN
eISSN
FH-PUB-ID
Zitieren
Cobbs, Joe ; Schäfers, Tobias ; Groza, Mark D.: Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements. In: Journal of Marketing Theory and Practice Bd. 28, Informa UK Limited (2020), Nr. 4, S. 357–372
Cobbs J, Schäfers T, Groza MD. Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements. Journal of Marketing Theory and Practice. 2020;28(4):357-372. doi:10.1080/10696679.2020.1768869
Cobbs, J., Schäfers, T., & Groza, M. D. (2020). Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements. Journal of Marketing Theory and Practice, 28(4), 357–372. https://doi.org/10.1080/10696679.2020.1768869
@article{Cobbs_Schäfers_Groza_2020, title={Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements}, volume={28}, DOI={10.1080/10696679.2020.1768869}, number={4}, journal={Journal of Marketing Theory and Practice}, publisher={Informa UK Limited}, author={Cobbs, Joe and Schäfers, Tobias and Groza, Mark D.}, year={2020}, pages={357–372} }
Cobbs, Joe, Tobias Schäfers, and Mark D. Groza. “Construal Level Effects in Sponsorship-Linked Marketing: Informativeness and Timing of Announcements.” Journal of Marketing Theory and Practice 28, no. 4 (2020): 357–72. https://doi.org/10.1080/10696679.2020.1768869.
J. Cobbs, T. Schäfers, and M. D. Groza, “Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements,” Journal of Marketing Theory and Practice, vol. 28, no. 4, pp. 357–372, 2020.
Cobbs, Joe, et al. “Construal Level Effects in Sponsorship-Linked Marketing: Informativeness and Timing of Announcements.” Journal of Marketing Theory and Practice, vol. 28, no. 4, Informa UK Limited, 2020, pp. 357–72, doi:10.1080/10696679.2020.1768869.
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