{"publication_status":"published","year":"2021","_id":"2983","status":"public","date_created":"2023-05-26T07:30:31Z","publication":"Journal of Business Research","title":"More of the same? Effects of volume and variety of social media brand engagement behavior","user_id":"245590","citation":{"bibtex":"@article{Schäfers_Falk_Kumar_Schamari_2021, title={More of the same? Effects of volume and variety of social media brand engagement behavior}, volume={135}, DOI={<a href=\"https://doi.org/10.1016/j.jbusres.2021.06.033\">10.1016/j.jbusres.2021.06.033</a>}, journal={Journal of Business Research}, publisher={Elsevier BV}, author={Schäfers, Tobias and Falk, Tomas and Kumar, Ashish and Schamari, Julia}, year={2021}, pages={282–294} }","mla":"Schäfers, Tobias, et al. “More of the Same? Effects of Volume and Variety of Social Media Brand Engagement Behavior.” <i>Journal of Business Research</i>, vol. 135, Elsevier BV, 2021, pp. 282–94, doi:<a href=\"https://doi.org/10.1016/j.jbusres.2021.06.033\">10.1016/j.jbusres.2021.06.033</a>.","ama":"Schäfers T, Falk T, Kumar A, Schamari J. More of the same? Effects of volume and variety of social media brand engagement behavior. <i>Journal of Business Research</i>. 2021;135:282-294. doi:<a href=\"https://doi.org/10.1016/j.jbusres.2021.06.033\">10.1016/j.jbusres.2021.06.033</a>","chicago":"Schäfers, Tobias, Tomas Falk, Ashish Kumar, and Julia Schamari. “More of the Same? Effects of Volume and Variety of Social Media Brand Engagement Behavior.” <i>Journal of Business Research</i> 135 (2021): 282–94. <a href=\"https://doi.org/10.1016/j.jbusres.2021.06.033\">https://doi.org/10.1016/j.jbusres.2021.06.033</a>.","apa":"Schäfers, T., Falk, T., Kumar, A., &#38; Schamari, J. (2021). More of the same? Effects of volume and variety of social media brand engagement behavior. <i>Journal of Business Research</i>, <i>135</i>, 282–294. <a href=\"https://doi.org/10.1016/j.jbusres.2021.06.033\">https://doi.org/10.1016/j.jbusres.2021.06.033</a>","ieee":"T. Schäfers, T. Falk, A. Kumar, and J. Schamari, “More of the same? Effects of volume and variety of social media brand engagement behavior,” <i>Journal of Business Research</i>, vol. 135, pp. 282–294, 2021.","short":"T. Schäfers, T. Falk, A. Kumar, J. Schamari, Journal of Business Research 135 (2021) 282–294.","alphadin":"<span style=\"font-variant:small-caps;\">Schäfers, Tobias</span> ; <span style=\"font-variant:small-caps;\">Falk, Tomas</span> ; <span style=\"font-variant:small-caps;\">Kumar, Ashish</span> ; <span style=\"font-variant:small-caps;\">Schamari, Julia</span>: More of the same? Effects of volume and variety of social media brand engagement behavior. In: <i>Journal of Business Research</i> Bd. 135, Elsevier BV (2021), S. 282–294"},"doi":"10.1016/j.jbusres.2021.06.033","volume":135,"quality_controlled":"1","publisher":"Elsevier BV","author":[{"full_name":"Schäfers, Tobias","last_name":"Schäfers","first_name":"Tobias","orcid":"0000-0002-2533-335X","id":"253685"},{"full_name":"Falk, Tomas","last_name":"Falk","first_name":"Tomas"},{"first_name":"Ashish","last_name":"Kumar","full_name":"Kumar, Ashish"},{"first_name":"Julia","full_name":"Schamari, Julia","last_name":"Schamari"}],"page":"282-294","date_updated":"2023-07-10T20:59:53Z","language":[{"iso":"eng"}],"intvolume":"       135","type":"journal_article","publication_identifier":{"issn":["01482963"]}}