More of the same? Effects of volume and variety of social media brand engagement behavior
T. Schäfers, T. Falk, A. Kumar, J. Schamari, Journal of Business Research 135 (2021) 282–294.
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Artikel
| Veröffentlicht
| Englisch
Autor*in
Schäfers, Tobias
;
Falk, Tomas;
Kumar, Ashish;
Schamari, Julia
;
Falk, Tomas;
Kumar, Ashish;
Schamari, JuliaErscheinungsjahr
Zeitschriftentitel
Journal of Business Research
Band
135
Seite
282-294
ISSN
FH-PUB-ID
Zitieren
Schäfers, Tobias ; Falk, Tomas ; Kumar, Ashish ; Schamari, Julia: More of the same? Effects of volume and variety of social media brand engagement behavior. In: Journal of Business Research Bd. 135, Elsevier BV (2021), S. 282–294
Schäfers T, Falk T, Kumar A, Schamari J. More of the same? Effects of volume and variety of social media brand engagement behavior. Journal of Business Research. 2021;135:282-294. doi:10.1016/j.jbusres.2021.06.033
Schäfers, T., Falk, T., Kumar, A., & Schamari, J. (2021). More of the same? Effects of volume and variety of social media brand engagement behavior. Journal of Business Research, 135, 282–294. https://doi.org/10.1016/j.jbusres.2021.06.033
@article{Schäfers_Falk_Kumar_Schamari_2021, title={More of the same? Effects of volume and variety of social media brand engagement behavior}, volume={135}, DOI={10.1016/j.jbusres.2021.06.033}, journal={Journal of Business Research}, publisher={Elsevier BV}, author={Schäfers, Tobias and Falk, Tomas and Kumar, Ashish and Schamari, Julia}, year={2021}, pages={282–294} }
Schäfers, Tobias, Tomas Falk, Ashish Kumar, and Julia Schamari. “More of the Same? Effects of Volume and Variety of Social Media Brand Engagement Behavior.” Journal of Business Research 135 (2021): 282–94. https://doi.org/10.1016/j.jbusres.2021.06.033.
T. Schäfers, T. Falk, A. Kumar, and J. Schamari, “More of the same? Effects of volume and variety of social media brand engagement behavior,” Journal of Business Research, vol. 135, pp. 282–294, 2021.
Schäfers, Tobias, et al. “More of the Same? Effects of Volume and Variety of Social Media Brand Engagement Behavior.” Journal of Business Research, vol. 135, Elsevier BV, 2021, pp. 282–94, doi:10.1016/j.jbusres.2021.06.033.
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