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Sustainable development and consumption: The role of trust for switching towards green energy

A. Mezger, P. Cabanelas, M.J. López‐Miguens, F. Cabiddu, K. Rüdiger, Business Strategy and the Environment 29 (2020) 3598–3610.

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Artikel | Veröffentlicht | Englisch
Autor*in
Mezger, Andrea; Cabanelas, Pablo; López‐Miguens, Mª. Jesús; Cabiddu, Francesca; Rüdiger, KlausFH Bielefeld
Abstract
This paper develops a model that helps to explain the switching behaviour of private consumers towards green electricity suppliers. It is built upon neo-institutional and neo-behavioural theories, including a series of antecedents of trust as reputation, perceived environmental impact, the propensity to trust and perceived risk. This model is applied through Structural Equation Modelling (SEM) to a sample of 787 German electricity consumers. Results demonstrate that trust has a direct influence on switching behaviour towards a green electricity supplier. Furthermore, reputation, perceived environmental impact, propensity to trust and perceived risk influence the switching behaviour of electricity suppliers through trust as mediating variable. It draws a co-habitation of neo-institutional and neo-behavioural theories in the construction of trust and the necessity to work on reducing consumers uncertainties.
Erscheinungsjahr
Zeitschriftentitel
Business Strategy and the Environment
Band
29
Zeitschriftennummer
8
Seite
3598-3610
ISSN
eISSN
FH-PUB-ID

Zitieren

Mezger, Andrea ; Cabanelas, Pablo ; López‐Miguens, Ma. Jesús ; Cabiddu, Francesca ; Rüdiger, Klaus: Sustainable development and consumption: The role of trust for switching towards green energy. In: Business Strategy and the Environment Bd. 29, Wiley (2020), Nr. 8, S. 3598–3610
Mezger A, Cabanelas P, López‐Miguens MJ, Cabiddu F, Rüdiger K. Sustainable development and consumption: The role of trust for switching towards green energy. Business Strategy and the Environment. 2020;29(8):3598-3610. doi:10.1002/bse.2599
Mezger, A., Cabanelas, P., López‐Miguens, M. J., Cabiddu, F., & Rüdiger, K. (2020). Sustainable development and consumption: The role of trust for switching towards green energy. Business Strategy and the Environment, 29(8), 3598–3610. https://doi.org/10.1002/bse.2599
@article{Mezger_Cabanelas_López‐Miguens_Cabiddu_Rüdiger_2020, title={Sustainable development and consumption: The role of trust for switching towards green energy}, volume={29}, DOI={10.1002/bse.2599}, number={8}, journal={Business Strategy and the Environment}, publisher={Wiley}, author={Mezger, Andrea and Cabanelas, Pablo and López‐Miguens, Ma. Jesús and Cabiddu, Francesca and Rüdiger, Klaus}, year={2020}, pages={3598–3610} }
Mezger, Andrea, Pablo Cabanelas, Ma. Jesús López‐Miguens, Francesca Cabiddu, and Klaus Rüdiger. “Sustainable Development and Consumption: The Role of Trust for Switching towards Green Energy.” Business Strategy and the Environment 29, no. 8 (2020): 3598–3610. https://doi.org/10.1002/bse.2599.
A. Mezger, P. Cabanelas, M. J. López‐Miguens, F. Cabiddu, and K. Rüdiger, “Sustainable development and consumption: The role of trust for switching towards green energy,” Business Strategy and the Environment, vol. 29, no. 8, pp. 3598–3610, 2020.
Mezger, Andrea, et al. “Sustainable Development and Consumption: The Role of Trust for Switching towards Green Energy.” Business Strategy and the Environment, vol. 29, no. 8, Wiley, 2020, pp. 3598–610, doi:10.1002/bse.2599.

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