Neue Marktchancen durch prozessorientiertes Corporate Entrepreneurship

Research question: How can HR management support the promotion of innovation in companies? Methodology: On the basis of a conceptual approach, an innovation process is introduced which is based on experiences of applied innovation research. Practical implications: The innovation process for the agile development of new business opportunities in companies through corporate entrepreneurship is comprehensively described. Moreover, this paper addresses respective opportunities for HR management as well as recommendations for action how HR management can proactively shape the innovation process.