PUBLIKATIONSSERVER

Nadine Schröder

Fachbereich Wirtschaft
https://orcid.org/0000-0002-7190-7510

16 Publikationen

Alle markieren

[16]
2025 | Konferenzbeitrag | FH-PUB-ID: 6179
N. Schröder, C. Schamp, and T. Reutterer, “How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey,” presented at the EMAC Spring Conference, Madrid, 2025.
HSBI-PUB | Download (ext.)
 
[15]
2025 | Konferenzbeitrag | FH-PUB-ID: 6180
T. Niemand, N. Schröder, A. Falke, and R. Mai, “Advancing Contingent Paradigms Evaluating Model Fit in Structural Equation Modeling,” presented at the International Meeting of the Psychometric Society 2025, Minneapolis, 2025.
HSBI-PUB
 
[14]
2025 | Konferenzbeitrag | FH-PUB-ID: 6181
N. Schröder, C. D. Schultz, and F. Paetz, “The Role of Cues in Healthy and Sustainable Food Choices – A Comparative Study of Online and Offline Grocery Shopping,” presented at the 31st Recent Advances in Retailing and Consumer Science, Zagreb, 2025.
HSBI-PUB
 
[13]
2025 | Artikel | FH-PUB-ID: 6176 | OA
N. Schröder, C. D. Schultz, F. Paetz, A. Grzadziel, and M. Clegg, “Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice,” Schmalenbach Journal of Business Research, 2025.
HSBI-PUB | DOI | Download (ext.)
 
[12]
2022 | Artikel | FH-PUB-ID: 5607
F. Sengo Furtado, T. Reutterer, and N. Schröder, “The carrot and the stick in online reviews: determinants of un-/helpfulness voting choices,” Journal of Business Economics, vol. 92, no. 4, pp. 565–590, 2022.
HSBI-PUB | DOI
 
[11]
2022 | Artikel | FH-PUB-ID: 5605
A. Falke, N. Schröder, and C. Hofmann, “The influence of values in sustainable consumption among millennials,” Journal of Business Economics, vol. 92, no. 6, pp. 899–928, 2022.
HSBI-PUB | DOI
 
[10]
2021 | Artikel | FH-PUB-ID: 5608
T. Reutterer, M. Platzer, and N. Schröder, “Leveraging purchase regularity for predicting customer behavior the easy way,” International Journal of Research in Marketing, vol. 38, no. 1, pp. 194–215, 2021.
HSBI-PUB | DOI
 
[9]
2021 | Artikel | FH-PUB-ID: 5606
N. Schröder, A. Falke, and H. Endres, “New Context-Specific Fit Criteria to reveal additional Insights in Structural Equation Modeling,” Academy of Management Proceedings, vol. 2021, no. 1, 2021.
HSBI-PUB | DOI
 
[8]
2021 | Konferenzbeitrag | FH-PUB-ID: 5604
F. Kellner and N. Schröder, “Location Planning & Analysis Using Uncertain Data,” in 2021 International Conference on Decision Aid Sciences and Application (DASA), Sakheer, Bahrain (Online), 2021, pp. 720–723.
HSBI-PUB | DOI
 
[7]
2020 | Artikel | FH-PUB-ID: 5609
A. Falke, N. Schröder, and H. Endres, “A first fit index on estimation accuracy in structural equation models,” Journal of Business Economics, vol. 90, no. 2, pp. 277–302, 2020.
HSBI-PUB | DOI
 
[6]
2019 | Artikel | FH-PUB-ID: 5610
N. Schröder, A. Falke, H. Hruschka, and T. Reutterer, “Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool,” Journal of Interactive Marketing, vol. 47, no. 1, pp. 181–197, 2019.
HSBI-PUB | DOI
 
[5]
2018 | Artikel | FH-PUB-ID: 5611
F. Kellner and N. Schröder, “Data Mining mit unsicheren Daten,” HMD Praxis der Wirtschaftsinformatik, vol. 55, no. 3, pp. 601–613, 2018.
HSBI-PUB | DOI
 
[4]
2017 | Artikel | FH-PUB-ID: 5612
N. Schröder, “Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases,” Marketing ZFP, vol. 39, no. 2, pp. 27–37, 2017.
HSBI-PUB | DOI
 
[3]
2017 | Artikel | FH-PUB-ID: 5613
N. Schröder and H. Hruschka, “Comparing alternatives to account for unobserved heterogeneity in direct marketing models,” Decision Support Systems, vol. 103, pp. 24–33, 2017.
HSBI-PUB | DOI
 
[2]
2016 | Artikel | FH-PUB-ID: 5614
N. Schröder and H. Hruschka, “Investigating the effects of mailing variables and endogeneity on mailing decisions,” European Journal of Operational Research, vol. 250, no. 2, pp. 579–589, 2016.
HSBI-PUB | DOI
 
[1]
2012 | Artikel | FH-PUB-ID: 5615
N. Schröder and H. Hruschka, “Response measurement and optimization of direct mailings,” Journal für Betriebswirtschaft, vol. 62, no. 3–4, pp. 261–308, 2012.
HSBI-PUB | DOI
 
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Darstellung / Sortierung

Zitationsstil: IEEE

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16 Publikationen

Alle markieren

[16]
2025 | Konferenzbeitrag | FH-PUB-ID: 6179
N. Schröder, C. Schamp, and T. Reutterer, “How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey,” presented at the EMAC Spring Conference, Madrid, 2025.
HSBI-PUB | Download (ext.)
 
[15]
2025 | Konferenzbeitrag | FH-PUB-ID: 6180
T. Niemand, N. Schröder, A. Falke, and R. Mai, “Advancing Contingent Paradigms Evaluating Model Fit in Structural Equation Modeling,” presented at the International Meeting of the Psychometric Society 2025, Minneapolis, 2025.
HSBI-PUB
 
[14]
2025 | Konferenzbeitrag | FH-PUB-ID: 6181
N. Schröder, C. D. Schultz, and F. Paetz, “The Role of Cues in Healthy and Sustainable Food Choices – A Comparative Study of Online and Offline Grocery Shopping,” presented at the 31st Recent Advances in Retailing and Consumer Science, Zagreb, 2025.
HSBI-PUB
 
[13]
2025 | Artikel | FH-PUB-ID: 6176 | OA
N. Schröder, C. D. Schultz, F. Paetz, A. Grzadziel, and M. Clegg, “Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice,” Schmalenbach Journal of Business Research, 2025.
HSBI-PUB | DOI | Download (ext.)
 
[12]
2022 | Artikel | FH-PUB-ID: 5607
F. Sengo Furtado, T. Reutterer, and N. Schröder, “The carrot and the stick in online reviews: determinants of un-/helpfulness voting choices,” Journal of Business Economics, vol. 92, no. 4, pp. 565–590, 2022.
HSBI-PUB | DOI
 
[11]
2022 | Artikel | FH-PUB-ID: 5605
A. Falke, N. Schröder, and C. Hofmann, “The influence of values in sustainable consumption among millennials,” Journal of Business Economics, vol. 92, no. 6, pp. 899–928, 2022.
HSBI-PUB | DOI
 
[10]
2021 | Artikel | FH-PUB-ID: 5608
T. Reutterer, M. Platzer, and N. Schröder, “Leveraging purchase regularity for predicting customer behavior the easy way,” International Journal of Research in Marketing, vol. 38, no. 1, pp. 194–215, 2021.
HSBI-PUB | DOI
 
[9]
2021 | Artikel | FH-PUB-ID: 5606
N. Schröder, A. Falke, and H. Endres, “New Context-Specific Fit Criteria to reveal additional Insights in Structural Equation Modeling,” Academy of Management Proceedings, vol. 2021, no. 1, 2021.
HSBI-PUB | DOI
 
[8]
2021 | Konferenzbeitrag | FH-PUB-ID: 5604
F. Kellner and N. Schröder, “Location Planning & Analysis Using Uncertain Data,” in 2021 International Conference on Decision Aid Sciences and Application (DASA), Sakheer, Bahrain (Online), 2021, pp. 720–723.
HSBI-PUB | DOI
 
[7]
2020 | Artikel | FH-PUB-ID: 5609
A. Falke, N. Schröder, and H. Endres, “A first fit index on estimation accuracy in structural equation models,” Journal of Business Economics, vol. 90, no. 2, pp. 277–302, 2020.
HSBI-PUB | DOI
 
[6]
2019 | Artikel | FH-PUB-ID: 5610
N. Schröder, A. Falke, H. Hruschka, and T. Reutterer, “Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool,” Journal of Interactive Marketing, vol. 47, no. 1, pp. 181–197, 2019.
HSBI-PUB | DOI
 
[5]
2018 | Artikel | FH-PUB-ID: 5611
F. Kellner and N. Schröder, “Data Mining mit unsicheren Daten,” HMD Praxis der Wirtschaftsinformatik, vol. 55, no. 3, pp. 601–613, 2018.
HSBI-PUB | DOI
 
[4]
2017 | Artikel | FH-PUB-ID: 5612
N. Schröder, “Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases,” Marketing ZFP, vol. 39, no. 2, pp. 27–37, 2017.
HSBI-PUB | DOI
 
[3]
2017 | Artikel | FH-PUB-ID: 5613
N. Schröder and H. Hruschka, “Comparing alternatives to account for unobserved heterogeneity in direct marketing models,” Decision Support Systems, vol. 103, pp. 24–33, 2017.
HSBI-PUB | DOI
 
[2]
2016 | Artikel | FH-PUB-ID: 5614
N. Schröder and H. Hruschka, “Investigating the effects of mailing variables and endogeneity on mailing decisions,” European Journal of Operational Research, vol. 250, no. 2, pp. 579–589, 2016.
HSBI-PUB | DOI
 
[1]
2012 | Artikel | FH-PUB-ID: 5615
N. Schröder and H. Hruschka, “Response measurement and optimization of direct mailings,” Journal für Betriebswirtschaft, vol. 62, no. 3–4, pp. 261–308, 2012.
HSBI-PUB | DOI
 
Markierte Publikation(en)

Suche

Publikationen filtern

Darstellung / Sortierung

Zitationsstil: IEEE

Export / Einbettung