PUBLIKATIONSSERVER

Nadine Schröder

Fachbereich Wirtschaft
https://orcid.org/0000-0002-7190-7510

12 Publikationen

Alle markieren

[12]
2022 | Artikel | FH-PUB-ID: 5607
The carrot and the stick in online reviews: determinants of un-/helpfulness voting choices
F. Sengo Furtado, T. Reutterer, N. Schröder, Journal of Business Economics 92 (2022) 565–590.
HSBI-PUB | DOI
 
[11]
2022 | Artikel | FH-PUB-ID: 5605
The influence of values in sustainable consumption among millennials
A. Falke, N. Schröder, C. Hofmann, Journal of Business Economics 92 (2022) 899–928.
HSBI-PUB | DOI
 
[10]
2021 | Artikel | FH-PUB-ID: 5608
Leveraging purchase regularity for predicting customer behavior the easy way
T. Reutterer, M. Platzer, N. Schröder, International Journal of Research in Marketing 38 (2021) 194–215.
HSBI-PUB | DOI
 
[9]
2021 | Artikel | FH-PUB-ID: 5606
New Context-Specific Fit Criteria to reveal additional Insights in Structural Equation Modeling
N. Schröder, A. Falke, H. Endres, Academy of Management Proceedings 2021 (2021).
HSBI-PUB | DOI
 
[8]
2021 | Konferenzbeitrag | FH-PUB-ID: 5604
Location Planning & Analysis Using Uncertain Data
F. Kellner, N. Schröder, in: IEEE (Ed.), 2021 International Conference on Decision Aid Sciences and Application (DASA), IEEE, 2021, pp. 720–723.
HSBI-PUB | DOI
 
[7]
2020 | Artikel | FH-PUB-ID: 5609
A first fit index on estimation accuracy in structural equation models
A. Falke, N. Schröder, H. Endres, Journal of Business Economics 90 (2020) 277–302.
HSBI-PUB | DOI
 
[6]
2019 | Artikel | FH-PUB-ID: 5610
Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool
N. Schröder, A. Falke, H. Hruschka, T. Reutterer, Journal of Interactive Marketing 47 (2019) 181–197.
HSBI-PUB | DOI
 
[5]
2018 | Artikel | FH-PUB-ID: 5611
Data Mining mit unsicheren Daten
F. Kellner, N. Schröder, HMD Praxis der Wirtschaftsinformatik 55 (2018) 601–613.
HSBI-PUB | DOI
 
[4]
2017 | Artikel | FH-PUB-ID: 5612
Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases
N. Schröder, Marketing ZFP 39 (2017) 27–37.
HSBI-PUB | DOI
 
[3]
2017 | Artikel | FH-PUB-ID: 5613
Comparing alternatives to account for unobserved heterogeneity in direct marketing models
N. Schröder, H. Hruschka, Decision Support Systems 103 (2017) 24–33.
HSBI-PUB | DOI
 
[2]
2016 | Artikel | FH-PUB-ID: 5614
Investigating the effects of mailing variables and endogeneity on mailing decisions
N. Schröder, H. Hruschka, European Journal of Operational Research 250 (2016) 579–589.
HSBI-PUB | DOI
 
[1]
2012 | Artikel | FH-PUB-ID: 5615
Response measurement and optimization of direct mailings
N. Schröder, H. Hruschka, Journal Für Betriebswirtschaft 62 (2012) 261–308.
HSBI-PUB | DOI
 
Markierte Publikation(en)

Suche

Publikationen filtern

Darstellung / Sortierung

Export / Einbettung

12 Publikationen

Alle markieren

[12]
2022 | Artikel | FH-PUB-ID: 5607
The carrot and the stick in online reviews: determinants of un-/helpfulness voting choices
F. Sengo Furtado, T. Reutterer, N. Schröder, Journal of Business Economics 92 (2022) 565–590.
HSBI-PUB | DOI
 
[11]
2022 | Artikel | FH-PUB-ID: 5605
The influence of values in sustainable consumption among millennials
A. Falke, N. Schröder, C. Hofmann, Journal of Business Economics 92 (2022) 899–928.
HSBI-PUB | DOI
 
[10]
2021 | Artikel | FH-PUB-ID: 5608
Leveraging purchase regularity for predicting customer behavior the easy way
T. Reutterer, M. Platzer, N. Schröder, International Journal of Research in Marketing 38 (2021) 194–215.
HSBI-PUB | DOI
 
[9]
2021 | Artikel | FH-PUB-ID: 5606
New Context-Specific Fit Criteria to reveal additional Insights in Structural Equation Modeling
N. Schröder, A. Falke, H. Endres, Academy of Management Proceedings 2021 (2021).
HSBI-PUB | DOI
 
[8]
2021 | Konferenzbeitrag | FH-PUB-ID: 5604
Location Planning & Analysis Using Uncertain Data
F. Kellner, N. Schröder, in: IEEE (Ed.), 2021 International Conference on Decision Aid Sciences and Application (DASA), IEEE, 2021, pp. 720–723.
HSBI-PUB | DOI
 
[7]
2020 | Artikel | FH-PUB-ID: 5609
A first fit index on estimation accuracy in structural equation models
A. Falke, N. Schröder, H. Endres, Journal of Business Economics 90 (2020) 277–302.
HSBI-PUB | DOI
 
[6]
2019 | Artikel | FH-PUB-ID: 5610
Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool
N. Schröder, A. Falke, H. Hruschka, T. Reutterer, Journal of Interactive Marketing 47 (2019) 181–197.
HSBI-PUB | DOI
 
[5]
2018 | Artikel | FH-PUB-ID: 5611
Data Mining mit unsicheren Daten
F. Kellner, N. Schröder, HMD Praxis der Wirtschaftsinformatik 55 (2018) 601–613.
HSBI-PUB | DOI
 
[4]
2017 | Artikel | FH-PUB-ID: 5612
Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases
N. Schröder, Marketing ZFP 39 (2017) 27–37.
HSBI-PUB | DOI
 
[3]
2017 | Artikel | FH-PUB-ID: 5613
Comparing alternatives to account for unobserved heterogeneity in direct marketing models
N. Schröder, H. Hruschka, Decision Support Systems 103 (2017) 24–33.
HSBI-PUB | DOI
 
[2]
2016 | Artikel | FH-PUB-ID: 5614
Investigating the effects of mailing variables and endogeneity on mailing decisions
N. Schröder, H. Hruschka, European Journal of Operational Research 250 (2016) 579–589.
HSBI-PUB | DOI
 
[1]
2012 | Artikel | FH-PUB-ID: 5615
Response measurement and optimization of direct mailings
N. Schröder, H. Hruschka, Journal Für Betriebswirtschaft 62 (2012) 261–308.
HSBI-PUB | DOI
 
Markierte Publikation(en)

Suche

Publikationen filtern

Darstellung / Sortierung

Export / Einbettung