PUBLIKATIONSSERVER

Tobias Schäfers

Fachbereich Wirtschaft
https://orcid.org/0000-0002-2533-335X

53 Publikationen

Alle markieren

[53]
2025 | Konferenzbeitrag | FH-PUB-ID: 5492
Florea, D., Baliga, A., Rangarajan, D., & Schäfers, T. (2025). Customer Education in Value-Based Selling. Presented at the 8th Industrial Marketing Management Summit, Sarajevo.
HSBI-PUB
 
[52]
2025 | Artikel | FH-PUB-ID: 5405 | OA
Narayanamurthy, G., Jayanth, R. S. S., Moser, R., Schäfers, T., & Nagendra, N. P. (2025). Data-driven digital transformation for uncertainty reduction – Application of satellite imagery analytics in institutional crop credit management. International Journal of Production Economics, 280. https://doi.org/10.1016/j.ijpe.2024.109498
HSBI-PUB | DOI | Download (ext.)
 
[51]
2025 | Artikel | FH-PUB-ID: 5404 | OA
Schäfers, T., Hülsebusch, D., & Cziehso, G. (2025). “Come and visit us!”: The effects of factory tour participation on customers. Industrial Marketing Management, 125, 169–178. https://doi.org/10.1016/j.indmarman.2025.01.004
HSBI-PUB | DOI | Download (ext.)
 
[50]
2024 | Konferenzbeitrag | FH-PUB-ID: 5488
Eggert, A., Steinhoff, L., Alberternst, B., Kessing, K., Schäfers, T., Böhm, E., … Woisetschläger, D. (2024). »Relationship Marketing for Future!« Leveraging Co-Responsibilization to Enhance Sustainability. Presented at the EMAC 2024, Bukarest.
HSBI-PUB | Dateien verfügbar
 
[49]
2024 | Konferenzbeitrag | FH-PUB-ID: 5489
Saracevic, S., & Schäfers, T. (2024). On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions. Presented at the 13th AMA SERVSIG Conference, Bordeaux.
HSBI-PUB
 
[48]
2024 | Konferenzbeitrag | FH-PUB-ID: 5490
Schäfers, T., Pieper, N., & Woisetschläger, D. (2024). AI-Based Detection of Customer Misbehavior: Passenger Reactions to Surveillance Technology in Public Transport. Presented at the 13th AMA SERVSIG Conference, Bordeaux.
HSBI-PUB
 
[47]
2024 | Konferenzbeitrag | FH-PUB-ID: 5491
Schäfers, T., & Saracevic, S. (2024). »Winter Package on Demand« vs. »Seat Heating on Demand«: How the Level of Construal Influences Consumer Reactions to On-Demand Features. Presented at the Frontiers in Service Conference 2024, Amelia Island Florida.
HSBI-PUB
 
[46]
2024 | Konferenzbeitrag | FH-PUB-ID: 5189
Breustedt, L., Schäfers, T., Cziehso, G., & Brinkhoff, S. (2024). The duality of in-store services: Benefits of tracking and targeting for brick-and-mortar retailers. Presented at the Frontiers in Service Conference 2024, Amelia Island.
HSBI-PUB
 
[45]
2024 | Konferenzbeitrag | FH-PUB-ID: 5188
Breustedt, L., Schäfers, T., Cziehso, G., & Brinkhoff, S. (2024). Online in the store: Leveraging tracking and targeting for brick-and-mortar retailing. Presented at the 13th AMA SERVSIG Conference, Bordeaux.
HSBI-PUB
 
[44]
2024 | Konferenzbeitrag | FH-PUB-ID: 5187
Breustedt, L., Schäfers, T., Cziehso, G., & Brinkhoff, S. (2024). In-store tracking: Leveraging real-time data for targeting in brick-and-mortar retailing. Presented at the CHIMSPAS 2024 - International Conference on Challenges in Managing Smart Products and Services, Bielefeld.
HSBI-PUB
 
[43]
2024 | Konferenzbeitrag | FH-PUB-ID: 5190
Hülsebusch, D., Cziehso, G., & Schäfers, T. (2024). “Come and Visit Us!”: The Effects of Factory Tours on Customer Loyalty. Presented at the 7th Industrial Marketing Management Summit, Leeds.
HSBI-PUB
 
[42]
2024 | Buchbeitrag | FH-PUB-ID: 4962
Lindgreen, A., Di Benedetto, C. A., Brodie, R. J., van der Borgh, M., & Schäfers, T. (2024). Engaging in cross-disciplinary research. In M. van der Borgh, A. Lindgreen, & T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research (pp. 137–148). Cheltenham: Edward Elgar Publishing. https://doi.org/10.4337/9781800888531.00016
HSBI-PUB | DOI
 
[41]
2024 | Buchbeitrag | FH-PUB-ID: 4963
Lindgreen, A., Di Benedetto, C. A., Brodie, R. J., & Schäfers, T. (2024). The role of citations and other metrics to assess research quality. In M. van der Borgh, A. Lindgreen, & T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research (pp. 279–288). Cheltenham: Edward Elgar Publishing. https://doi.org/10.4337/9781800888531.00026
HSBI-PUB | DOI
 
[40]
2024 | Buchbeitrag | FH-PUB-ID: 4964
Lindgreen, A., Di Benedetto, C. A., Brodie, R. J., & Schäfers, T. (2024). Achieving research quality. In M. van der Borgh, A. Lindgreen, & T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research (pp. 324–332). Cheltenham: Edward Elgar Publishing. https://doi.org/10.4337/9781800888531.00028
HSBI-PUB | DOI
 
[39]
2024 | Buchbeitrag | FH-PUB-ID: 4965
Lindgreen, A., Di Benedetto, C. A., Brodie, R. J., Naudé, P., & Schäfers, T. (2024). Translating research into teaching. In M. van der Borgh, A. Lindgreen, & T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research (pp. 347–363). Cheltenham: Edward Elgar Publishing. https://doi.org/10.4337/9781800888531.00031
HSBI-PUB | DOI
 
[38]
2024 | Buch als Herausgeber | FH-PUB-ID: 4961
van der Borgh, M., Lindgreen, A., & Schäfers, T. (Eds.). (2024). How to Achieve Societal Impact through Engaged and Collaborative Scholarship. Cheltenham: Edward Elgar Publishing. https://doi.org/10.4337/9781800888531
HSBI-PUB | DOI
 
[37]
2024 | Buchbeitrag | FH-PUB-ID: 4874
Schäfers, T., & Benoit, S. (2024). Pricing in the sharing economy. In A. Hinterhuber (Ed.), Elgar Encyclopedia of Pricing (pp. 244–249). Cheltenham: Edward Elgar Publishing. https://doi.org/10.4337/9781035307319.ch46
HSBI-PUB | DOI
 
[36]
2024 | Buchbeitrag | FH-PUB-ID: 4875
Schäfers, T. (2024). Freemium. In A. Hinterhuber (Ed.), Elgar Encyclopedia of Pricing (pp. 83–85). Cheltenham: Edward Elgar Publishing. https://doi.org/10.4337/9781035307319.ch13
HSBI-PUB | DOI
 
[35]
2024 | Artikel | FH-PUB-ID: 4876 | OA
Mandler, T., Cziehso, G. P., Schäfers, T., Kupfer, A., & Mafael, A. (2024). This article is… Consumer reactions to unfinished teasers for digital content. Psychology & Marketing. https://doi.org/10.1002/mar.22098
HSBI-PUB | DOI | Download (ext.)
 
[34]
2023 | Konferenzbeitrag | FH-PUB-ID: 5487
Breustedt, L., & Schäfers, T. (2023). How location-based services in brick-and-mortar retailing enable smart in-store analytics. Presented at the CHIMSPAS 2023 - International Conference on Challenges in Managing Smart Products and Services, Bielefeld.
HSBI-PUB
 
[33]
2023 | Artikel | FH-PUB-ID: 4873
Lauzi, F., Westphal, J., Rangarajan, D., Schäfers, T., Parra-Merono, M. C., & De-Juan-Vigaray, M. D. (2023). Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study. Industrial Marketing Management, 108, 47–64. https://doi.org/10.1016/j.indmarman.2022.11.008
HSBI-PUB | DOI
 
[32]
2023 | Artikel | FH-PUB-ID: 4261 | OA
Schäfers, T., Kessenbrock, A., Cziehso, G., & Kukar‐Kinney, M. (2023). Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers. Psychology & Marketing, 40(9), 1877–1893. https://doi.org/10.1002/mar.21861
HSBI-PUB | DOI | Download (ext.)
 
[31]
2023 | Konferenzbeitrag | FH-PUB-ID: 3324
Breustedt, L., & Schäfers, T. (2023). Bridging the Analytics Gap:  Location-Based Services in Brick-and-Mortar Retailing. Presented at the 2023 Frontiers in Service Conference, Maastricht.
HSBI-PUB
 
[30]
2022 | Artikel | FH-PUB-ID: 2982
Schäfers, T., Leban, M., & Vogt, F. (2022). On-demand features: Consumer reactions to tangibility and pricing structure. Journal of Business Research, 139, 751–761. https://doi.org/10.1016/j.jbusres.2021.09.054
HSBI-PUB | DOI
 
[29]
2022 | Konferenzbeitrag | FH-PUB-ID: 3326
Cziehso, G., Schäfers, T., Brinkhoff, S., & Nauß, N. (2022). “Just try it on!” – Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and In-Store Movement. Presented at the EMAC Annual Conference 2022, Budapest.
HSBI-PUB
 
[28]
2022 | Konferenzbeitrag | FH-PUB-ID: 3325
Schäfers, T., & Groza, M. (2022). Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities. Presented at the International Conference on Challenges in Managing Smart Products and Services, Bielefeld.
HSBI-PUB
 
[27]
2022 | Artikel | FH-PUB-ID: 3323
van der Borgh, M., Schäfers, T., Lindgreen, A., & Di Benedetto, C. A. (2022). Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management. Industrial Marketing Management, 103, A1–A6. https://doi.org/10.1016/j.indmarman.2022.03.015
HSBI-PUB | DOI
 
[26]
2021 | Artikel | FH-PUB-ID: 2983
Schäfers, T., Falk, T., Kumar, A., & Schamari, J. (2021). More of the same? Effects of volume and variety of social media brand engagement behavior. Journal of Business Research, 135, 282–294. https://doi.org/10.1016/j.jbusres.2021.06.033
HSBI-PUB | DOI
 
[25]
2021 | Artikel | FH-PUB-ID: 2985 | OA
Schäfers, T., Narayanamurthy, G., Moser, R., & Leban, M. (2021). The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks. Psychology & Marketing, 38(11), 2073–2088. https://doi.org/10.1002/mar.21541
HSBI-PUB | DOI | Download (ext.)
 
[24]
2021 | Artikel | FH-PUB-ID: 2984
Schäfers, T., Ruffer, S., & Böhm, E. (2021). Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration. Industrial Marketing Management, 93, 466–481. https://doi.org/10.1016/j.indmarman.2020.06.002
HSBI-PUB | DOI
 
[23]
2020 | Artikel | FH-PUB-ID: 2986
Cobbs, J., Schäfers, T., & Groza, M. D. (2020). Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements. Journal of Marketing Theory and Practice, 28(4), 357–372. https://doi.org/10.1080/10696679.2020.1768869
HSBI-PUB | DOI
 
[22]
2019 | Artikel | FH-PUB-ID: 2987
Cziehso, G. P., Schäfers, T., & Kukar-Kinney, M. (2019). Free no more - investigating customer reactions to unexpected free-to-fee switches. Journal of Business Research, 101, 229–242. https://doi.org/10.1016/j.jbusres.2019.03.050
HSBI-PUB | DOI
 
[21]
2019 | Artikel | FH-PUB-ID: 2988
Albrecht, A. K., Schäfers, T., Walsh, G., & Beatty, S. E. (2019). The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery. Journal of Service Research, 22(1), 60–74. https://doi.org/10.1177/1094670518802059
HSBI-PUB | DOI
 
[20]
2018 | Artikel | FH-PUB-ID: 2989 | OA
Schäfers, T., Moser, R., & Narayanamurthy, G. (2018). Access-Based Services for the Base of the Pyramid. Journal of Service Research, 21(4), 421–437. https://doi.org/10.1177/1094670518770034
HSBI-PUB | DOI | Download (ext.)
 
[19]
2016 | Artikel | FH-PUB-ID: 2993
Schäfers, T., & Schamari, J. (2016). Service Recovery via Social Media. Journal of Service Research, 19(2), 192–208. https://doi.org/10.1177/1094670515606064
HSBI-PUB | DOI
 
[18]
2016 | Artikel | FH-PUB-ID: 2992
Schäfers, T., Lawson, S. J., & Kukar-Kinney, M. (2016). How the burdens of ownership promote consumer usage of access-based services. Marketing Letters, 27(3), 569–577. https://doi.org/10.1007/s11002-015-9366-x
HSBI-PUB | DOI
 
[17]
2016 | Artikel | FH-PUB-ID: 2990
Kukar-Kinney, M., Scheinbaum, A. C., & Schäfers, T. (2016). Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements. Journal of Business Research, 69(2), 691–699. https://doi.org/10.1016/j.jbusres.2015.08.021
HSBI-PUB | DOI
 
[16]
2016 | Artikel | FH-PUB-ID: 2991 | OA
Schäfers, T., Wittkowski, K., Benoit (née Moeller), S., & Ferraro, R. (2016). Contagious Effects of Customer Misbehavior in Access-Based Services. Journal of Service Research, 19(1), 3–21. https://doi.org/10.1177/1094670515595047
HSBI-PUB | DOI | Download (ext.)
 
[15]
2016 | Artikel | FH-PUB-ID: 2994
Benoit (nee Moeller), S., Schäfers, T., & Heider, R. (2016). Understanding on-the-go consumption: Identifying and quantifying its determinants. Journal of Retailing and Consumer Services, 31, 32–42. https://doi.org/10.1016/j.jretconser.2016.03.003
HSBI-PUB | DOI
 
[14]
2016 | Artikel | FH-PUB-ID: 2995
Hirschinger, M., Moser, R., Schäfers, T., & Hartmann, E. (2016). No Vehicle Means No Aid-A Paradigm Change for the Humanitarian Logistics Business Model. Thunderbird International Business Review, 58(5), 373–384. https://doi.org/10.1002/tie.21745
HSBI-PUB | DOI
 
[13]
2015 | Artikel | FH-PUB-ID: 2996
Zoellner, F., & Schäfers, T. (2015). Do Price Promotions Help or Hurt Premium-Product Brands? Journal of Advertising Research, 55(3), 270–283. https://doi.org/10.2501/JAR-2015-008
HSBI-PUB | DOI
 
[12]
2015 | Artikel | FH-PUB-ID: 2997
Schamari, J., & Schäfers, T. (2015). Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement. Journal of Interactive Marketing, 30, 20–33. https://doi.org/10.1016/j.intmar.2014.12.001
HSBI-PUB | DOI
 
[11]
2014 | Artikel | FH-PUB-ID: 2998
Neudecker, N., Esch, F.-R., Schäfers, T., & Valussi, S. (2014). Message Reframing in Advertising. Psychology & Marketing, 31(11), 946–957. https://doi.org/10.1002/mar.20745
HSBI-PUB | DOI
 
[10]
2013 | Buchbeitrag | FH-PUB-ID: 2999
Schäfers, T., & Dahlhoff, D. (2013). Die Beziehung zum Kunden gestalten. In F.-R. Esch (Ed.), Strategie und Technik des Automobilmarketing (pp. 237–267). Wiesbaden: Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-8349-3831-2_8
HSBI-PUB | DOI
 
[9]
2013 | Buchbeitrag | FH-PUB-ID: 3000
Schäfers, T. (2013). Erfolg in der Nische: Das Long-Tail-Phänomen im Retail Business. In H.-C. Riekhof (Ed.), Retail Business. Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko (pp. 133–149). Wiesbaden: Gabler Verlag. https://doi.org/10.1007/978-3-8349-4555-6_8
HSBI-PUB | DOI
 
[8]
2013 | Artikel | FH-PUB-ID: 3001
Schäfers, T. (2013). Exploring carsharing usage motives: A hierarchical means-end chain analysis. Transportation Research Part A: Policy and Practice, 47, 69–77. https://doi.org/10.1016/j.tra.2012.10.024
HSBI-PUB | DOI
 
[7]
2012 | Artikel | FH-PUB-ID: 3002
Moser, R., Schäfers, T., & Meise, J. N. (2012). Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India. Marketing Review St. Gallen, 29(3), 22–27. https://doi.org/10.1365/s11621-012-0133-6
HSBI-PUB | DOI
 
[6]
2012 | Artikel | FH-PUB-ID: 3003
Schäfers, T., & Esch, F.-R. (2012). Der Hybrid-Fahrer, das Unbekannte Wesen? ATZagenda, 1(1), 90–95. https://doi.org/10.1007/s40357-012-0028-1
HSBI-PUB | DOI
 
[5]
2012 | Artikel | FH-PUB-ID: 3004
Schamari, J., & Schäfers, T. (2012). Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung. Marketing Review St. Gallen, 29(4), 54–59. https://doi.org/10.1365/s11621-012-0152-3
HSBI-PUB | DOI
 
[4]
2012 | Artikel | FH-PUB-ID: 3005
Gresel, R., Schäfers, T., & Basting, J. (2012). Trusted Friends – Die Nutzung von Social Media zur Generierung und Förderung von Vertrauen. Marketing Review St. Gallen, 29(4), 22–27. https://doi.org/10.1365/s11621-012-0147-0
HSBI-PUB | DOI
 
[3]
2011 | Buchbeitrag | FH-PUB-ID: 3007
Schäfers, T., Gräßler, M., & Gresel, R. (2011). Dialogmarketing in Marktnischen aus Konsumentenperspektive. In Dialogmarketing Perspektiven 2010/2011 (pp. 131–148). Wiesbaden: Gabler. https://doi.org/10.1007/978-3-8349-6593-6_7
HSBI-PUB | DOI
 
[2]
2011 | Buchbeitrag | FH-PUB-ID: 3006
Mattmüller, R., Bosshammer, H., & Schäfers, T. (2011). Betriebsformwahl im Lebensmitteleinzelhandel im internationalen Kontext. In A. Mann (Ed.), Herausforderungen der internationalen marktorientierten Unternehmensführung (pp. 407–419). Wiesbaden: Gabler. https://doi.org/10.1007/978-3-8349-6483-0_19
HSBI-PUB | DOI
 
[1]
2010 | Artikel | FH-PUB-ID: 3008
Huneke, T., Moeller, S., & Schäfers, T. (2010). Determinants of the Demand for Healthy Food: Does Stress Suppress Health Orientation in On-the-go Consumption? SSRN Electronic Journal. https://doi.org/10.2139/ssrn.1582890
HSBI-PUB | DOI
 
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53 Publikationen

Alle markieren

[53]
2025 | Konferenzbeitrag | FH-PUB-ID: 5492
Florea, D., Baliga, A., Rangarajan, D., & Schäfers, T. (2025). Customer Education in Value-Based Selling. Presented at the 8th Industrial Marketing Management Summit, Sarajevo.
HSBI-PUB
 
[52]
2025 | Artikel | FH-PUB-ID: 5405 | OA
Narayanamurthy, G., Jayanth, R. S. S., Moser, R., Schäfers, T., & Nagendra, N. P. (2025). Data-driven digital transformation for uncertainty reduction – Application of satellite imagery analytics in institutional crop credit management. International Journal of Production Economics, 280. https://doi.org/10.1016/j.ijpe.2024.109498
HSBI-PUB | DOI | Download (ext.)
 
[51]
2025 | Artikel | FH-PUB-ID: 5404 | OA
Schäfers, T., Hülsebusch, D., & Cziehso, G. (2025). “Come and visit us!”: The effects of factory tour participation on customers. Industrial Marketing Management, 125, 169–178. https://doi.org/10.1016/j.indmarman.2025.01.004
HSBI-PUB | DOI | Download (ext.)
 
[50]
2024 | Konferenzbeitrag | FH-PUB-ID: 5488
Eggert, A., Steinhoff, L., Alberternst, B., Kessing, K., Schäfers, T., Böhm, E., … Woisetschläger, D. (2024). »Relationship Marketing for Future!« Leveraging Co-Responsibilization to Enhance Sustainability. Presented at the EMAC 2024, Bukarest.
HSBI-PUB | Dateien verfügbar
 
[49]
2024 | Konferenzbeitrag | FH-PUB-ID: 5489
Saracevic, S., & Schäfers, T. (2024). On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions. Presented at the 13th AMA SERVSIG Conference, Bordeaux.
HSBI-PUB
 
[48]
2024 | Konferenzbeitrag | FH-PUB-ID: 5490
Schäfers, T., Pieper, N., & Woisetschläger, D. (2024). AI-Based Detection of Customer Misbehavior: Passenger Reactions to Surveillance Technology in Public Transport. Presented at the 13th AMA SERVSIG Conference, Bordeaux.
HSBI-PUB
 
[47]
2024 | Konferenzbeitrag | FH-PUB-ID: 5491
Schäfers, T., & Saracevic, S. (2024). »Winter Package on Demand« vs. »Seat Heating on Demand«: How the Level of Construal Influences Consumer Reactions to On-Demand Features. Presented at the Frontiers in Service Conference 2024, Amelia Island Florida.
HSBI-PUB
 
[46]
2024 | Konferenzbeitrag | FH-PUB-ID: 5189
Breustedt, L., Schäfers, T., Cziehso, G., & Brinkhoff, S. (2024). The duality of in-store services: Benefits of tracking and targeting for brick-and-mortar retailers. Presented at the Frontiers in Service Conference 2024, Amelia Island.
HSBI-PUB
 
[45]
2024 | Konferenzbeitrag | FH-PUB-ID: 5188
Breustedt, L., Schäfers, T., Cziehso, G., & Brinkhoff, S. (2024). Online in the store: Leveraging tracking and targeting for brick-and-mortar retailing. Presented at the 13th AMA SERVSIG Conference, Bordeaux.
HSBI-PUB
 
[44]
2024 | Konferenzbeitrag | FH-PUB-ID: 5187
Breustedt, L., Schäfers, T., Cziehso, G., & Brinkhoff, S. (2024). In-store tracking: Leveraging real-time data for targeting in brick-and-mortar retailing. Presented at the CHIMSPAS 2024 - International Conference on Challenges in Managing Smart Products and Services, Bielefeld.
HSBI-PUB
 
[43]
2024 | Konferenzbeitrag | FH-PUB-ID: 5190
Hülsebusch, D., Cziehso, G., & Schäfers, T. (2024). “Come and Visit Us!”: The Effects of Factory Tours on Customer Loyalty. Presented at the 7th Industrial Marketing Management Summit, Leeds.
HSBI-PUB
 
[42]
2024 | Buchbeitrag | FH-PUB-ID: 4962
Lindgreen, A., Di Benedetto, C. A., Brodie, R. J., van der Borgh, M., & Schäfers, T. (2024). Engaging in cross-disciplinary research. In M. van der Borgh, A. Lindgreen, & T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research (pp. 137–148). Cheltenham: Edward Elgar Publishing. https://doi.org/10.4337/9781800888531.00016
HSBI-PUB | DOI
 
[41]
2024 | Buchbeitrag | FH-PUB-ID: 4963
Lindgreen, A., Di Benedetto, C. A., Brodie, R. J., & Schäfers, T. (2024). The role of citations and other metrics to assess research quality. In M. van der Borgh, A. Lindgreen, & T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research (pp. 279–288). Cheltenham: Edward Elgar Publishing. https://doi.org/10.4337/9781800888531.00026
HSBI-PUB | DOI
 
[40]
2024 | Buchbeitrag | FH-PUB-ID: 4964
Lindgreen, A., Di Benedetto, C. A., Brodie, R. J., & Schäfers, T. (2024). Achieving research quality. In M. van der Borgh, A. Lindgreen, & T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research (pp. 324–332). Cheltenham: Edward Elgar Publishing. https://doi.org/10.4337/9781800888531.00028
HSBI-PUB | DOI
 
[39]
2024 | Buchbeitrag | FH-PUB-ID: 4965
Lindgreen, A., Di Benedetto, C. A., Brodie, R. J., Naudé, P., & Schäfers, T. (2024). Translating research into teaching. In M. van der Borgh, A. Lindgreen, & T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research (pp. 347–363). Cheltenham: Edward Elgar Publishing. https://doi.org/10.4337/9781800888531.00031
HSBI-PUB | DOI
 
[38]
2024 | Buch als Herausgeber | FH-PUB-ID: 4961
van der Borgh, M., Lindgreen, A., & Schäfers, T. (Eds.). (2024). How to Achieve Societal Impact through Engaged and Collaborative Scholarship. Cheltenham: Edward Elgar Publishing. https://doi.org/10.4337/9781800888531
HSBI-PUB | DOI
 
[37]
2024 | Buchbeitrag | FH-PUB-ID: 4874
Schäfers, T., & Benoit, S. (2024). Pricing in the sharing economy. In A. Hinterhuber (Ed.), Elgar Encyclopedia of Pricing (pp. 244–249). Cheltenham: Edward Elgar Publishing. https://doi.org/10.4337/9781035307319.ch46
HSBI-PUB | DOI
 
[36]
2024 | Buchbeitrag | FH-PUB-ID: 4875
Schäfers, T. (2024). Freemium. In A. Hinterhuber (Ed.), Elgar Encyclopedia of Pricing (pp. 83–85). Cheltenham: Edward Elgar Publishing. https://doi.org/10.4337/9781035307319.ch13
HSBI-PUB | DOI
 
[35]
2024 | Artikel | FH-PUB-ID: 4876 | OA
Mandler, T., Cziehso, G. P., Schäfers, T., Kupfer, A., & Mafael, A. (2024). This article is… Consumer reactions to unfinished teasers for digital content. Psychology & Marketing. https://doi.org/10.1002/mar.22098
HSBI-PUB | DOI | Download (ext.)
 
[34]
2023 | Konferenzbeitrag | FH-PUB-ID: 5487
Breustedt, L., & Schäfers, T. (2023). How location-based services in brick-and-mortar retailing enable smart in-store analytics. Presented at the CHIMSPAS 2023 - International Conference on Challenges in Managing Smart Products and Services, Bielefeld.
HSBI-PUB
 
[33]
2023 | Artikel | FH-PUB-ID: 4873
Lauzi, F., Westphal, J., Rangarajan, D., Schäfers, T., Parra-Merono, M. C., & De-Juan-Vigaray, M. D. (2023). Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study. Industrial Marketing Management, 108, 47–64. https://doi.org/10.1016/j.indmarman.2022.11.008
HSBI-PUB | DOI
 
[32]
2023 | Artikel | FH-PUB-ID: 4261 | OA
Schäfers, T., Kessenbrock, A., Cziehso, G., & Kukar‐Kinney, M. (2023). Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers. Psychology & Marketing, 40(9), 1877–1893. https://doi.org/10.1002/mar.21861
HSBI-PUB | DOI | Download (ext.)
 
[31]
2023 | Konferenzbeitrag | FH-PUB-ID: 3324
Breustedt, L., & Schäfers, T. (2023). Bridging the Analytics Gap:  Location-Based Services in Brick-and-Mortar Retailing. Presented at the 2023 Frontiers in Service Conference, Maastricht.
HSBI-PUB
 
[30]
2022 | Artikel | FH-PUB-ID: 2982
Schäfers, T., Leban, M., & Vogt, F. (2022). On-demand features: Consumer reactions to tangibility and pricing structure. Journal of Business Research, 139, 751–761. https://doi.org/10.1016/j.jbusres.2021.09.054
HSBI-PUB | DOI
 
[29]
2022 | Konferenzbeitrag | FH-PUB-ID: 3326
Cziehso, G., Schäfers, T., Brinkhoff, S., & Nauß, N. (2022). “Just try it on!” – Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and In-Store Movement. Presented at the EMAC Annual Conference 2022, Budapest.
HSBI-PUB
 
[28]
2022 | Konferenzbeitrag | FH-PUB-ID: 3325
Schäfers, T., & Groza, M. (2022). Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities. Presented at the International Conference on Challenges in Managing Smart Products and Services, Bielefeld.
HSBI-PUB
 
[27]
2022 | Artikel | FH-PUB-ID: 3323
van der Borgh, M., Schäfers, T., Lindgreen, A., & Di Benedetto, C. A. (2022). Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management. Industrial Marketing Management, 103, A1–A6. https://doi.org/10.1016/j.indmarman.2022.03.015
HSBI-PUB | DOI
 
[26]
2021 | Artikel | FH-PUB-ID: 2983
Schäfers, T., Falk, T., Kumar, A., & Schamari, J. (2021). More of the same? Effects of volume and variety of social media brand engagement behavior. Journal of Business Research, 135, 282–294. https://doi.org/10.1016/j.jbusres.2021.06.033
HSBI-PUB | DOI
 
[25]
2021 | Artikel | FH-PUB-ID: 2985 | OA
Schäfers, T., Narayanamurthy, G., Moser, R., & Leban, M. (2021). The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks. Psychology & Marketing, 38(11), 2073–2088. https://doi.org/10.1002/mar.21541
HSBI-PUB | DOI | Download (ext.)
 
[24]
2021 | Artikel | FH-PUB-ID: 2984
Schäfers, T., Ruffer, S., & Böhm, E. (2021). Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration. Industrial Marketing Management, 93, 466–481. https://doi.org/10.1016/j.indmarman.2020.06.002
HSBI-PUB | DOI
 
[23]
2020 | Artikel | FH-PUB-ID: 2986
Cobbs, J., Schäfers, T., & Groza, M. D. (2020). Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements. Journal of Marketing Theory and Practice, 28(4), 357–372. https://doi.org/10.1080/10696679.2020.1768869
HSBI-PUB | DOI
 
[22]
2019 | Artikel | FH-PUB-ID: 2987
Cziehso, G. P., Schäfers, T., & Kukar-Kinney, M. (2019). Free no more - investigating customer reactions to unexpected free-to-fee switches. Journal of Business Research, 101, 229–242. https://doi.org/10.1016/j.jbusres.2019.03.050
HSBI-PUB | DOI
 
[21]
2019 | Artikel | FH-PUB-ID: 2988
Albrecht, A. K., Schäfers, T., Walsh, G., & Beatty, S. E. (2019). The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery. Journal of Service Research, 22(1), 60–74. https://doi.org/10.1177/1094670518802059
HSBI-PUB | DOI
 
[20]
2018 | Artikel | FH-PUB-ID: 2989 | OA
Schäfers, T., Moser, R., & Narayanamurthy, G. (2018). Access-Based Services for the Base of the Pyramid. Journal of Service Research, 21(4), 421–437. https://doi.org/10.1177/1094670518770034
HSBI-PUB | DOI | Download (ext.)
 
[19]
2016 | Artikel | FH-PUB-ID: 2993
Schäfers, T., & Schamari, J. (2016). Service Recovery via Social Media. Journal of Service Research, 19(2), 192–208. https://doi.org/10.1177/1094670515606064
HSBI-PUB | DOI
 
[18]
2016 | Artikel | FH-PUB-ID: 2992
Schäfers, T., Lawson, S. J., & Kukar-Kinney, M. (2016). How the burdens of ownership promote consumer usage of access-based services. Marketing Letters, 27(3), 569–577. https://doi.org/10.1007/s11002-015-9366-x
HSBI-PUB | DOI
 
[17]
2016 | Artikel | FH-PUB-ID: 2990
Kukar-Kinney, M., Scheinbaum, A. C., & Schäfers, T. (2016). Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements. Journal of Business Research, 69(2), 691–699. https://doi.org/10.1016/j.jbusres.2015.08.021
HSBI-PUB | DOI
 
[16]
2016 | Artikel | FH-PUB-ID: 2991 | OA
Schäfers, T., Wittkowski, K., Benoit (née Moeller), S., & Ferraro, R. (2016). Contagious Effects of Customer Misbehavior in Access-Based Services. Journal of Service Research, 19(1), 3–21. https://doi.org/10.1177/1094670515595047
HSBI-PUB | DOI | Download (ext.)
 
[15]
2016 | Artikel | FH-PUB-ID: 2994
Benoit (nee Moeller), S., Schäfers, T., & Heider, R. (2016). Understanding on-the-go consumption: Identifying and quantifying its determinants. Journal of Retailing and Consumer Services, 31, 32–42. https://doi.org/10.1016/j.jretconser.2016.03.003
HSBI-PUB | DOI
 
[14]
2016 | Artikel | FH-PUB-ID: 2995
Hirschinger, M., Moser, R., Schäfers, T., & Hartmann, E. (2016). No Vehicle Means No Aid-A Paradigm Change for the Humanitarian Logistics Business Model. Thunderbird International Business Review, 58(5), 373–384. https://doi.org/10.1002/tie.21745
HSBI-PUB | DOI
 
[13]
2015 | Artikel | FH-PUB-ID: 2996
Zoellner, F., & Schäfers, T. (2015). Do Price Promotions Help or Hurt Premium-Product Brands? Journal of Advertising Research, 55(3), 270–283. https://doi.org/10.2501/JAR-2015-008
HSBI-PUB | DOI
 
[12]
2015 | Artikel | FH-PUB-ID: 2997
Schamari, J., & Schäfers, T. (2015). Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement. Journal of Interactive Marketing, 30, 20–33. https://doi.org/10.1016/j.intmar.2014.12.001
HSBI-PUB | DOI
 
[11]
2014 | Artikel | FH-PUB-ID: 2998
Neudecker, N., Esch, F.-R., Schäfers, T., & Valussi, S. (2014). Message Reframing in Advertising. Psychology & Marketing, 31(11), 946–957. https://doi.org/10.1002/mar.20745
HSBI-PUB | DOI
 
[10]
2013 | Buchbeitrag | FH-PUB-ID: 2999
Schäfers, T., & Dahlhoff, D. (2013). Die Beziehung zum Kunden gestalten. In F.-R. Esch (Ed.), Strategie und Technik des Automobilmarketing (pp. 237–267). Wiesbaden: Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-8349-3831-2_8
HSBI-PUB | DOI
 
[9]
2013 | Buchbeitrag | FH-PUB-ID: 3000
Schäfers, T. (2013). Erfolg in der Nische: Das Long-Tail-Phänomen im Retail Business. In H.-C. Riekhof (Ed.), Retail Business. Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko (pp. 133–149). Wiesbaden: Gabler Verlag. https://doi.org/10.1007/978-3-8349-4555-6_8
HSBI-PUB | DOI
 
[8]
2013 | Artikel | FH-PUB-ID: 3001
Schäfers, T. (2013). Exploring carsharing usage motives: A hierarchical means-end chain analysis. Transportation Research Part A: Policy and Practice, 47, 69–77. https://doi.org/10.1016/j.tra.2012.10.024
HSBI-PUB | DOI
 
[7]
2012 | Artikel | FH-PUB-ID: 3002
Moser, R., Schäfers, T., & Meise, J. N. (2012). Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India. Marketing Review St. Gallen, 29(3), 22–27. https://doi.org/10.1365/s11621-012-0133-6
HSBI-PUB | DOI
 
[6]
2012 | Artikel | FH-PUB-ID: 3003
Schäfers, T., & Esch, F.-R. (2012). Der Hybrid-Fahrer, das Unbekannte Wesen? ATZagenda, 1(1), 90–95. https://doi.org/10.1007/s40357-012-0028-1
HSBI-PUB | DOI
 
[5]
2012 | Artikel | FH-PUB-ID: 3004
Schamari, J., & Schäfers, T. (2012). Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung. Marketing Review St. Gallen, 29(4), 54–59. https://doi.org/10.1365/s11621-012-0152-3
HSBI-PUB | DOI
 
[4]
2012 | Artikel | FH-PUB-ID: 3005
Gresel, R., Schäfers, T., & Basting, J. (2012). Trusted Friends – Die Nutzung von Social Media zur Generierung und Förderung von Vertrauen. Marketing Review St. Gallen, 29(4), 22–27. https://doi.org/10.1365/s11621-012-0147-0
HSBI-PUB | DOI
 
[3]
2011 | Buchbeitrag | FH-PUB-ID: 3007
Schäfers, T., Gräßler, M., & Gresel, R. (2011). Dialogmarketing in Marktnischen aus Konsumentenperspektive. In Dialogmarketing Perspektiven 2010/2011 (pp. 131–148). Wiesbaden: Gabler. https://doi.org/10.1007/978-3-8349-6593-6_7
HSBI-PUB | DOI
 
[2]
2011 | Buchbeitrag | FH-PUB-ID: 3006
Mattmüller, R., Bosshammer, H., & Schäfers, T. (2011). Betriebsformwahl im Lebensmitteleinzelhandel im internationalen Kontext. In A. Mann (Ed.), Herausforderungen der internationalen marktorientierten Unternehmensführung (pp. 407–419). Wiesbaden: Gabler. https://doi.org/10.1007/978-3-8349-6483-0_19
HSBI-PUB | DOI
 
[1]
2010 | Artikel | FH-PUB-ID: 3008
Huneke, T., Moeller, S., & Schäfers, T. (2010). Determinants of the Demand for Healthy Food: Does Stress Suppress Health Orientation in On-the-go Consumption? SSRN Electronic Journal. https://doi.org/10.2139/ssrn.1582890
HSBI-PUB | DOI
 
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