41 Publikationen
2024 | Buchbeitrag | FH-PUB-ID: 4962
Engaging in cross-disciplinary research
A. Lindgreen, C.A. Di Benedetto, R.J. Brodie, M. van der Borgh, T. Schäfers, in: M. van der Borgh, A. Lindgreen, T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, Edward Elgar Publishing, Cheltenham, 2024, pp. 137–148.
HSBI-PUB
| DOI
A. Lindgreen, C.A. Di Benedetto, R.J. Brodie, M. van der Borgh, T. Schäfers, in: M. van der Borgh, A. Lindgreen, T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, Edward Elgar Publishing, Cheltenham, 2024, pp. 137–148.
2024 | Buchbeitrag | FH-PUB-ID: 4963
The role of citations and other metrics to assess research quality
A. Lindgreen, C.A. Di Benedetto, R.J. Brodie, T. Schäfers, in: M. van der Borgh, A. Lindgreen, T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, Edward Elgar Publishing, Cheltenham, 2024, pp. 279–288.
HSBI-PUB
| DOI
A. Lindgreen, C.A. Di Benedetto, R.J. Brodie, T. Schäfers, in: M. van der Borgh, A. Lindgreen, T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, Edward Elgar Publishing, Cheltenham, 2024, pp. 279–288.
2024 | Buchbeitrag | FH-PUB-ID: 4964
Achieving research quality
A. Lindgreen, C.A. Di Benedetto, R.J. Brodie, T. Schäfers, in: M. van der Borgh, A. Lindgreen, T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, Edward Elgar Publishing, Cheltenham, 2024, pp. 324–332.
HSBI-PUB
| DOI
A. Lindgreen, C.A. Di Benedetto, R.J. Brodie, T. Schäfers, in: M. van der Borgh, A. Lindgreen, T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, Edward Elgar Publishing, Cheltenham, 2024, pp. 324–332.
2024 | Buchbeitrag | FH-PUB-ID: 4965
Translating research into teaching
A. Lindgreen, C.A. Di Benedetto, R.J. Brodie, P. Naudé, T. Schäfers, in: M. van der Borgh, A. Lindgreen, T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, Edward Elgar Publishing, Cheltenham, 2024, pp. 347–363.
HSBI-PUB
| DOI
A. Lindgreen, C.A. Di Benedetto, R.J. Brodie, P. Naudé, T. Schäfers, in: M. van der Borgh, A. Lindgreen, T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, Edward Elgar Publishing, Cheltenham, 2024, pp. 347–363.
2024 | Buch als Herausgeber | FH-PUB-ID: 4961
How to Achieve Societal Impact through Engaged and Collaborative Scholarship
M. van der Borgh, A. Lindgreen, T. Schäfers, eds., How to Achieve Societal Impact through Engaged and Collaborative Scholarship, Edward Elgar Publishing, Cheltenham, 2024.
HSBI-PUB
| DOI
M. van der Borgh, A. Lindgreen, T. Schäfers, eds., How to Achieve Societal Impact through Engaged and Collaborative Scholarship, Edward Elgar Publishing, Cheltenham, 2024.
2024 | Buchbeitrag | FH-PUB-ID: 4874
Pricing in the sharing economy
T. Schäfers, S. Benoit, in: A. Hinterhuber (Ed.), Elgar Encyclopedia of Pricing, Edward Elgar Publishing, Cheltenham, 2024, pp. 244–249.
HSBI-PUB
| DOI
T. Schäfers, S. Benoit, in: A. Hinterhuber (Ed.), Elgar Encyclopedia of Pricing, Edward Elgar Publishing, Cheltenham, 2024, pp. 244–249.
2024 | Artikel | FH-PUB-ID: 4876 | 
This article is… Consumer reactions to unfinished teasers for digital content
T. Mandler, G.P. Cziehso, T. Schäfers, A. Kupfer, A. Mafael, Psychology & Marketing (2024).
HSBI-PUB
| DOI
| Download (ext.)
T. Mandler, G.P. Cziehso, T. Schäfers, A. Kupfer, A. Mafael, Psychology & Marketing (2024).
2023 | Artikel | FH-PUB-ID: 4873
Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study
F. Lauzi, J. Westphal, D. Rangarajan, T. Schäfers, M.C. Parra-Merono, M.D. De-Juan-Vigaray, Industrial Marketing Management 108 (2023) 47–64.
HSBI-PUB
| DOI
F. Lauzi, J. Westphal, D. Rangarajan, T. Schäfers, M.C. Parra-Merono, M.D. De-Juan-Vigaray, Industrial Marketing Management 108 (2023) 47–64.
2023 | Artikel | FH-PUB-ID: 4261 |
Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers
T. Schäfers, A. Kessenbrock, G. Cziehso, M. Kukar‐Kinney, Psychology & Marketing 40 (2023) 1877–1893.
HSBI-PUB
| DOI
| Download (ext.)
T. Schäfers, A. Kessenbrock, G. Cziehso, M. Kukar‐Kinney, Psychology & Marketing 40 (2023) 1877–1893.
2023 | Konferenzbeitrag | FH-PUB-ID: 3324
Bridging the Analytics Gap: Location-Based Services in Brick-and-Mortar Retailing
L. Breustedt, T. Schäfers, in: 2023.
HSBI-PUB
L. Breustedt, T. Schäfers, in: 2023.
2022 | Artikel | FH-PUB-ID: 2982
On-demand features: Consumer reactions to tangibility and pricing structure
T. Schäfers, M. Leban, F. Vogt, Journal of Business Research 139 (2022) 751–761.
HSBI-PUB
| DOI
T. Schäfers, M. Leban, F. Vogt, Journal of Business Research 139 (2022) 751–761.
2022 | Konferenzbeitrag | FH-PUB-ID: 3326
“Just try it on!” – Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and In-Store Movement
G. Cziehso, T. Schäfers, S. Brinkhoff, N. Nauß, in: 2022.
HSBI-PUB
G. Cziehso, T. Schäfers, S. Brinkhoff, N. Nauß, in: 2022.
2022 | Konferenzbeitrag | FH-PUB-ID: 3325
Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities
T. Schäfers, M. Groza, in: 2022.
HSBI-PUB
T. Schäfers, M. Groza, in: 2022.
2022 | Artikel | FH-PUB-ID: 3323
Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management
M. van der Borgh, T. Schäfers, A. Lindgreen, C.A. Di Benedetto, Industrial Marketing Management 103 (2022) A1–A6.
HSBI-PUB
| DOI
M. van der Borgh, T. Schäfers, A. Lindgreen, C.A. Di Benedetto, Industrial Marketing Management 103 (2022) A1–A6.
2021 | Artikel | FH-PUB-ID: 2983
More of the same? Effects of volume and variety of social media brand engagement behavior
T. Schäfers, T. Falk, A. Kumar, J. Schamari, Journal of Business Research 135 (2021) 282–294.
HSBI-PUB
| DOI
T. Schäfers, T. Falk, A. Kumar, J. Schamari, Journal of Business Research 135 (2021) 282–294.
2021 | Artikel | FH-PUB-ID: 2985 |
The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks
T. Schäfers, G. Narayanamurthy, R. Moser, M. Leban, Psychology & Marketing 38 (2021) 2073–2088.
HSBI-PUB
| DOI
| Download (ext.)
T. Schäfers, G. Narayanamurthy, R. Moser, M. Leban, Psychology & Marketing 38 (2021) 2073–2088.
2021 | Artikel | FH-PUB-ID: 2984
Outcome-based contracting from the customers' perspective: A means-end chain analytical exploration
T. Schäfers, S. Ruffer, E. Böhm, Industrial Marketing Management 93 (2021) 466–481.
HSBI-PUB
| DOI
T. Schäfers, S. Ruffer, E. Böhm, Industrial Marketing Management 93 (2021) 466–481.
2020 | Artikel | FH-PUB-ID: 2986
Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements
J. Cobbs, T. Schäfers, M.D. Groza, Journal of Marketing Theory and Practice 28 (2020) 357–372.
HSBI-PUB
| DOI
J. Cobbs, T. Schäfers, M.D. Groza, Journal of Marketing Theory and Practice 28 (2020) 357–372.
2019 | Artikel | FH-PUB-ID: 2987
Free no more - investigating customer reactions to unexpected free-to-fee switches
G.P. Cziehso, T. Schäfers, M. Kukar-Kinney, Journal of Business Research 101 (2019) 229–242.
HSBI-PUB
| DOI
G.P. Cziehso, T. Schäfers, M. Kukar-Kinney, Journal of Business Research 101 (2019) 229–242.
2019 | Artikel | FH-PUB-ID: 2988
The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery
A.K. Albrecht, T. Schäfers, G. Walsh, S.E. Beatty, Journal of Service Research 22 (2019) 60–74.
HSBI-PUB
| DOI
A.K. Albrecht, T. Schäfers, G. Walsh, S.E. Beatty, Journal of Service Research 22 (2019) 60–74.
2018 | Artikel | FH-PUB-ID: 2989 |
Access-Based Services for the Base of the Pyramid
T. Schäfers, R. Moser, G. Narayanamurthy, Journal of Service Research 21 (2018) 421–437.
HSBI-PUB
| DOI
| Download (ext.)
T. Schäfers, R. Moser, G. Narayanamurthy, Journal of Service Research 21 (2018) 421–437.
2016 | Artikel | FH-PUB-ID: 2993
Service Recovery via Social Media
T. Schäfers, J. Schamari, Journal of Service Research 19 (2016) 192–208.
HSBI-PUB
| DOI
T. Schäfers, J. Schamari, Journal of Service Research 19 (2016) 192–208.
2016 | Artikel | FH-PUB-ID: 2992
How the burdens of ownership promote consumer usage of access-based services
T. Schäfers, S.J. Lawson, M. Kukar-Kinney, Marketing Letters 27 (2016) 569–577.
HSBI-PUB
| DOI
T. Schäfers, S.J. Lawson, M. Kukar-Kinney, Marketing Letters 27 (2016) 569–577.
2016 | Artikel | FH-PUB-ID: 2990
Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements
M. Kukar-Kinney, A.C. Scheinbaum, T. Schäfers, Journal of Business Research 69 (2016) 691–699.
HSBI-PUB
| DOI
M. Kukar-Kinney, A.C. Scheinbaum, T. Schäfers, Journal of Business Research 69 (2016) 691–699.
2016 | Artikel | FH-PUB-ID: 2991 |
Contagious Effects of Customer Misbehavior in Access-Based Services
T. Schäfers, K. Wittkowski, S. Benoit (née Moeller), R. Ferraro, Journal of Service Research 19 (2016) 3–21.
HSBI-PUB
| DOI
| Download (ext.)
T. Schäfers, K. Wittkowski, S. Benoit (née Moeller), R. Ferraro, Journal of Service Research 19 (2016) 3–21.
2016 | Artikel | FH-PUB-ID: 2994
Understanding on-the-go consumption: Identifying and quantifying its determinants
S. Benoit (nee Moeller), T. Schäfers, R. Heider, Journal of Retailing and Consumer Services 31 (2016) 32–42.
HSBI-PUB
| DOI
S. Benoit (nee Moeller), T. Schäfers, R. Heider, Journal of Retailing and Consumer Services 31 (2016) 32–42.
2016 | Artikel | FH-PUB-ID: 2995
No Vehicle Means No Aid-A Paradigm Change for the Humanitarian Logistics Business Model
M. Hirschinger, R. Moser, T. Schäfers, E. Hartmann, Thunderbird International Business Review 58 (2016) 373–384.
HSBI-PUB
| DOI
M. Hirschinger, R. Moser, T. Schäfers, E. Hartmann, Thunderbird International Business Review 58 (2016) 373–384.
2015 | Artikel | FH-PUB-ID: 2996
Do Price Promotions Help or Hurt Premium-Product Brands?
F. Zoellner, T. Schäfers, Journal of Advertising Research 55 (2015) 270–283.
HSBI-PUB
| DOI
F. Zoellner, T. Schäfers, Journal of Advertising Research 55 (2015) 270–283.
2015 | Artikel | FH-PUB-ID: 2997
Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement
J. Schamari, T. Schäfers, Journal of Interactive Marketing 30 (2015) 20–33.
HSBI-PUB
| DOI
J. Schamari, T. Schäfers, Journal of Interactive Marketing 30 (2015) 20–33.
2014 | Artikel | FH-PUB-ID: 2998
Message Reframing in Advertising
N. Neudecker, F.-R. Esch, T. Schäfers, S. Valussi, Psychology & Marketing 31 (2014) 946–957.
HSBI-PUB
| DOI
N. Neudecker, F.-R. Esch, T. Schäfers, S. Valussi, Psychology & Marketing 31 (2014) 946–957.
2013 | Buchbeitrag | FH-PUB-ID: 2999
Die Beziehung zum Kunden gestalten
T. Schäfers, D. Dahlhoff, in: F.-R. Esch (Ed.), Strategie und Technik des Automobilmarketing, Springer Fachmedien Wiesbaden, Wiesbaden, 2013, pp. 237–267.
HSBI-PUB
| DOI
T. Schäfers, D. Dahlhoff, in: F.-R. Esch (Ed.), Strategie und Technik des Automobilmarketing, Springer Fachmedien Wiesbaden, Wiesbaden, 2013, pp. 237–267.
2013 | Buchbeitrag | FH-PUB-ID: 3000
Erfolg in der Nische: Das Long-Tail-Phänomen im Retail Business
T. Schäfers, in: H.-C. Riekhof (Ed.), Retail Business. Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko, Gabler Verlag, Wiesbaden, 2013, pp. 133–149.
HSBI-PUB
| DOI
T. Schäfers, in: H.-C. Riekhof (Ed.), Retail Business. Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko, Gabler Verlag, Wiesbaden, 2013, pp. 133–149.
2013 | Artikel | FH-PUB-ID: 3001
Exploring carsharing usage motives: A hierarchical means-end chain analysis
T. Schäfers, Transportation Research Part A: Policy and Practice 47 (2013) 69–77.
HSBI-PUB
| DOI
T. Schäfers, Transportation Research Part A: Policy and Practice 47 (2013) 69–77.
2012 | Artikel | FH-PUB-ID: 3002
Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India
R. Moser, T. Schäfers, J.N. Meise, Marketing Review St. Gallen 29 (2012) 22–27.
HSBI-PUB
| DOI
R. Moser, T. Schäfers, J.N. Meise, Marketing Review St. Gallen 29 (2012) 22–27.
2012 | Artikel | FH-PUB-ID: 3003
Der Hybrid-Fahrer, das Unbekannte Wesen?
T. Schäfers, F.-R. Esch, ATZagenda 1 (2012) 90–95.
HSBI-PUB
| DOI
T. Schäfers, F.-R. Esch, ATZagenda 1 (2012) 90–95.
2012 | Artikel | FH-PUB-ID: 3004
Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung
J. Schamari, T. Schäfers, Marketing Review St. Gallen 29 (2012) 54–59.
HSBI-PUB
| DOI
J. Schamari, T. Schäfers, Marketing Review St. Gallen 29 (2012) 54–59.
2012 | Artikel | FH-PUB-ID: 3005
Trusted Friends – Die Nutzung von Social Media zur Generierung und Förderung von Vertrauen
R. Gresel, T. Schäfers, J. Basting, Marketing Review St. Gallen 29 (2012) 22–27.
HSBI-PUB
| DOI
R. Gresel, T. Schäfers, J. Basting, Marketing Review St. Gallen 29 (2012) 22–27.
2011 | Buchbeitrag | FH-PUB-ID: 3007
Dialogmarketing in Marktnischen aus Konsumentenperspektive
T. Schäfers, M. Gräßler, R. Gresel, in: Dialogmarketing Perspektiven 2010/2011, Gabler, Wiesbaden, 2011, pp. 131–148.
HSBI-PUB
| DOI
T. Schäfers, M. Gräßler, R. Gresel, in: Dialogmarketing Perspektiven 2010/2011, Gabler, Wiesbaden, 2011, pp. 131–148.
2011 | Buchbeitrag | FH-PUB-ID: 3006
Betriebsformwahl im Lebensmitteleinzelhandel im internationalen Kontext
R. Mattmüller, H. Bosshammer, T. Schäfers, in: A. Mann (Ed.), Herausforderungen der internationalen marktorientierten Unternehmensführung, Gabler, Wiesbaden, 2011, pp. 407–419.
HSBI-PUB
| DOI
R. Mattmüller, H. Bosshammer, T. Schäfers, in: A. Mann (Ed.), Herausforderungen der internationalen marktorientierten Unternehmensführung, Gabler, Wiesbaden, 2011, pp. 407–419.
2010 | Artikel | FH-PUB-ID: 3008
Determinants of the Demand for Healthy Food: Does Stress Suppress Health Orientation in On-the-go Consumption?
T. Huneke, S. Moeller, T. Schäfers, SSRN Electronic Journal (2010).
HSBI-PUB
| DOI
T. Huneke, S. Moeller, T. Schäfers, SSRN Electronic Journal (2010).
41 Publikationen
2024 | Buchbeitrag | FH-PUB-ID: 4962
Engaging in cross-disciplinary research
A. Lindgreen, C.A. Di Benedetto, R.J. Brodie, M. van der Borgh, T. Schäfers, in: M. van der Borgh, A. Lindgreen, T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, Edward Elgar Publishing, Cheltenham, 2024, pp. 137–148.
HSBI-PUB
| DOI
A. Lindgreen, C.A. Di Benedetto, R.J. Brodie, M. van der Borgh, T. Schäfers, in: M. van der Borgh, A. Lindgreen, T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, Edward Elgar Publishing, Cheltenham, 2024, pp. 137–148.
2024 | Buchbeitrag | FH-PUB-ID: 4963
The role of citations and other metrics to assess research quality
A. Lindgreen, C.A. Di Benedetto, R.J. Brodie, T. Schäfers, in: M. van der Borgh, A. Lindgreen, T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, Edward Elgar Publishing, Cheltenham, 2024, pp. 279–288.
HSBI-PUB
| DOI
A. Lindgreen, C.A. Di Benedetto, R.J. Brodie, T. Schäfers, in: M. van der Borgh, A. Lindgreen, T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, Edward Elgar Publishing, Cheltenham, 2024, pp. 279–288.
2024 | Buchbeitrag | FH-PUB-ID: 4964
Achieving research quality
A. Lindgreen, C.A. Di Benedetto, R.J. Brodie, T. Schäfers, in: M. van der Borgh, A. Lindgreen, T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, Edward Elgar Publishing, Cheltenham, 2024, pp. 324–332.
HSBI-PUB
| DOI
A. Lindgreen, C.A. Di Benedetto, R.J. Brodie, T. Schäfers, in: M. van der Borgh, A. Lindgreen, T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, Edward Elgar Publishing, Cheltenham, 2024, pp. 324–332.
2024 | Buchbeitrag | FH-PUB-ID: 4965
Translating research into teaching
A. Lindgreen, C.A. Di Benedetto, R.J. Brodie, P. Naudé, T. Schäfers, in: M. van der Borgh, A. Lindgreen, T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, Edward Elgar Publishing, Cheltenham, 2024, pp. 347–363.
HSBI-PUB
| DOI
A. Lindgreen, C.A. Di Benedetto, R.J. Brodie, P. Naudé, T. Schäfers, in: M. van der Borgh, A. Lindgreen, T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, Edward Elgar Publishing, Cheltenham, 2024, pp. 347–363.
2024 | Buch als Herausgeber | FH-PUB-ID: 4961
How to Achieve Societal Impact through Engaged and Collaborative Scholarship
M. van der Borgh, A. Lindgreen, T. Schäfers, eds., How to Achieve Societal Impact through Engaged and Collaborative Scholarship, Edward Elgar Publishing, Cheltenham, 2024.
HSBI-PUB
| DOI
M. van der Borgh, A. Lindgreen, T. Schäfers, eds., How to Achieve Societal Impact through Engaged and Collaborative Scholarship, Edward Elgar Publishing, Cheltenham, 2024.
2024 | Buchbeitrag | FH-PUB-ID: 4874
Pricing in the sharing economy
T. Schäfers, S. Benoit, in: A. Hinterhuber (Ed.), Elgar Encyclopedia of Pricing, Edward Elgar Publishing, Cheltenham, 2024, pp. 244–249.
HSBI-PUB
| DOI
T. Schäfers, S. Benoit, in: A. Hinterhuber (Ed.), Elgar Encyclopedia of Pricing, Edward Elgar Publishing, Cheltenham, 2024, pp. 244–249.
2024 | Artikel | FH-PUB-ID: 4876 |
This article is… Consumer reactions to unfinished teasers for digital content
T. Mandler, G.P. Cziehso, T. Schäfers, A. Kupfer, A. Mafael, Psychology & Marketing (2024).
HSBI-PUB
| DOI
| Download (ext.)
T. Mandler, G.P. Cziehso, T. Schäfers, A. Kupfer, A. Mafael, Psychology & Marketing (2024).
2023 | Artikel | FH-PUB-ID: 4873
Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study
F. Lauzi, J. Westphal, D. Rangarajan, T. Schäfers, M.C. Parra-Merono, M.D. De-Juan-Vigaray, Industrial Marketing Management 108 (2023) 47–64.
HSBI-PUB
| DOI
F. Lauzi, J. Westphal, D. Rangarajan, T. Schäfers, M.C. Parra-Merono, M.D. De-Juan-Vigaray, Industrial Marketing Management 108 (2023) 47–64.
2023 | Artikel | FH-PUB-ID: 4261 |
Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers
T. Schäfers, A. Kessenbrock, G. Cziehso, M. Kukar‐Kinney, Psychology & Marketing 40 (2023) 1877–1893.
HSBI-PUB
| DOI
| Download (ext.)
T. Schäfers, A. Kessenbrock, G. Cziehso, M. Kukar‐Kinney, Psychology & Marketing 40 (2023) 1877–1893.
2023 | Konferenzbeitrag | FH-PUB-ID: 3324
Bridging the Analytics Gap: Location-Based Services in Brick-and-Mortar Retailing
L. Breustedt, T. Schäfers, in: 2023.
HSBI-PUB
L. Breustedt, T. Schäfers, in: 2023.
2022 | Artikel | FH-PUB-ID: 2982
On-demand features: Consumer reactions to tangibility and pricing structure
T. Schäfers, M. Leban, F. Vogt, Journal of Business Research 139 (2022) 751–761.
HSBI-PUB
| DOI
T. Schäfers, M. Leban, F. Vogt, Journal of Business Research 139 (2022) 751–761.
2022 | Konferenzbeitrag | FH-PUB-ID: 3326
“Just try it on!” – Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and In-Store Movement
G. Cziehso, T. Schäfers, S. Brinkhoff, N. Nauß, in: 2022.
HSBI-PUB
G. Cziehso, T. Schäfers, S. Brinkhoff, N. Nauß, in: 2022.
2022 | Konferenzbeitrag | FH-PUB-ID: 3325
Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities
T. Schäfers, M. Groza, in: 2022.
HSBI-PUB
T. Schäfers, M. Groza, in: 2022.
2022 | Artikel | FH-PUB-ID: 3323
Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management
M. van der Borgh, T. Schäfers, A. Lindgreen, C.A. Di Benedetto, Industrial Marketing Management 103 (2022) A1–A6.
HSBI-PUB
| DOI
M. van der Borgh, T. Schäfers, A. Lindgreen, C.A. Di Benedetto, Industrial Marketing Management 103 (2022) A1–A6.
2021 | Artikel | FH-PUB-ID: 2983
More of the same? Effects of volume and variety of social media brand engagement behavior
T. Schäfers, T. Falk, A. Kumar, J. Schamari, Journal of Business Research 135 (2021) 282–294.
HSBI-PUB
| DOI
T. Schäfers, T. Falk, A. Kumar, J. Schamari, Journal of Business Research 135 (2021) 282–294.
2021 | Artikel | FH-PUB-ID: 2985 |
The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks
T. Schäfers, G. Narayanamurthy, R. Moser, M. Leban, Psychology & Marketing 38 (2021) 2073–2088.
HSBI-PUB
| DOI
| Download (ext.)
T. Schäfers, G. Narayanamurthy, R. Moser, M. Leban, Psychology & Marketing 38 (2021) 2073–2088.
2021 | Artikel | FH-PUB-ID: 2984
Outcome-based contracting from the customers' perspective: A means-end chain analytical exploration
T. Schäfers, S. Ruffer, E. Böhm, Industrial Marketing Management 93 (2021) 466–481.
HSBI-PUB
| DOI
T. Schäfers, S. Ruffer, E. Böhm, Industrial Marketing Management 93 (2021) 466–481.
2020 | Artikel | FH-PUB-ID: 2986
Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements
J. Cobbs, T. Schäfers, M.D. Groza, Journal of Marketing Theory and Practice 28 (2020) 357–372.
HSBI-PUB
| DOI
J. Cobbs, T. Schäfers, M.D. Groza, Journal of Marketing Theory and Practice 28 (2020) 357–372.
2019 | Artikel | FH-PUB-ID: 2987
Free no more - investigating customer reactions to unexpected free-to-fee switches
G.P. Cziehso, T. Schäfers, M. Kukar-Kinney, Journal of Business Research 101 (2019) 229–242.
HSBI-PUB
| DOI
G.P. Cziehso, T. Schäfers, M. Kukar-Kinney, Journal of Business Research 101 (2019) 229–242.
2019 | Artikel | FH-PUB-ID: 2988
The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery
A.K. Albrecht, T. Schäfers, G. Walsh, S.E. Beatty, Journal of Service Research 22 (2019) 60–74.
HSBI-PUB
| DOI
A.K. Albrecht, T. Schäfers, G. Walsh, S.E. Beatty, Journal of Service Research 22 (2019) 60–74.
2018 | Artikel | FH-PUB-ID: 2989 |
Access-Based Services for the Base of the Pyramid
T. Schäfers, R. Moser, G. Narayanamurthy, Journal of Service Research 21 (2018) 421–437.
HSBI-PUB
| DOI
| Download (ext.)
T. Schäfers, R. Moser, G. Narayanamurthy, Journal of Service Research 21 (2018) 421–437.
2016 | Artikel | FH-PUB-ID: 2993
Service Recovery via Social Media
T. Schäfers, J. Schamari, Journal of Service Research 19 (2016) 192–208.
HSBI-PUB
| DOI
T. Schäfers, J. Schamari, Journal of Service Research 19 (2016) 192–208.
2016 | Artikel | FH-PUB-ID: 2992
How the burdens of ownership promote consumer usage of access-based services
T. Schäfers, S.J. Lawson, M. Kukar-Kinney, Marketing Letters 27 (2016) 569–577.
HSBI-PUB
| DOI
T. Schäfers, S.J. Lawson, M. Kukar-Kinney, Marketing Letters 27 (2016) 569–577.
2016 | Artikel | FH-PUB-ID: 2990
Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements
M. Kukar-Kinney, A.C. Scheinbaum, T. Schäfers, Journal of Business Research 69 (2016) 691–699.
HSBI-PUB
| DOI
M. Kukar-Kinney, A.C. Scheinbaum, T. Schäfers, Journal of Business Research 69 (2016) 691–699.
2016 | Artikel | FH-PUB-ID: 2991 |
Contagious Effects of Customer Misbehavior in Access-Based Services
T. Schäfers, K. Wittkowski, S. Benoit (née Moeller), R. Ferraro, Journal of Service Research 19 (2016) 3–21.
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| DOI
| Download (ext.)
T. Schäfers, K. Wittkowski, S. Benoit (née Moeller), R. Ferraro, Journal of Service Research 19 (2016) 3–21.
2016 | Artikel | FH-PUB-ID: 2994
Understanding on-the-go consumption: Identifying and quantifying its determinants
S. Benoit (nee Moeller), T. Schäfers, R. Heider, Journal of Retailing and Consumer Services 31 (2016) 32–42.
HSBI-PUB
| DOI
S. Benoit (nee Moeller), T. Schäfers, R. Heider, Journal of Retailing and Consumer Services 31 (2016) 32–42.
2016 | Artikel | FH-PUB-ID: 2995
No Vehicle Means No Aid-A Paradigm Change for the Humanitarian Logistics Business Model
M. Hirschinger, R. Moser, T. Schäfers, E. Hartmann, Thunderbird International Business Review 58 (2016) 373–384.
HSBI-PUB
| DOI
M. Hirschinger, R. Moser, T. Schäfers, E. Hartmann, Thunderbird International Business Review 58 (2016) 373–384.
2015 | Artikel | FH-PUB-ID: 2996
Do Price Promotions Help or Hurt Premium-Product Brands?
F. Zoellner, T. Schäfers, Journal of Advertising Research 55 (2015) 270–283.
HSBI-PUB
| DOI
F. Zoellner, T. Schäfers, Journal of Advertising Research 55 (2015) 270–283.
2015 | Artikel | FH-PUB-ID: 2997
Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement
J. Schamari, T. Schäfers, Journal of Interactive Marketing 30 (2015) 20–33.
HSBI-PUB
| DOI
J. Schamari, T. Schäfers, Journal of Interactive Marketing 30 (2015) 20–33.
2014 | Artikel | FH-PUB-ID: 2998
Message Reframing in Advertising
N. Neudecker, F.-R. Esch, T. Schäfers, S. Valussi, Psychology & Marketing 31 (2014) 946–957.
HSBI-PUB
| DOI
N. Neudecker, F.-R. Esch, T. Schäfers, S. Valussi, Psychology & Marketing 31 (2014) 946–957.
2013 | Buchbeitrag | FH-PUB-ID: 2999
Die Beziehung zum Kunden gestalten
T. Schäfers, D. Dahlhoff, in: F.-R. Esch (Ed.), Strategie und Technik des Automobilmarketing, Springer Fachmedien Wiesbaden, Wiesbaden, 2013, pp. 237–267.
HSBI-PUB
| DOI
T. Schäfers, D. Dahlhoff, in: F.-R. Esch (Ed.), Strategie und Technik des Automobilmarketing, Springer Fachmedien Wiesbaden, Wiesbaden, 2013, pp. 237–267.
2013 | Buchbeitrag | FH-PUB-ID: 3000
Erfolg in der Nische: Das Long-Tail-Phänomen im Retail Business
T. Schäfers, in: H.-C. Riekhof (Ed.), Retail Business. Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko, Gabler Verlag, Wiesbaden, 2013, pp. 133–149.
HSBI-PUB
| DOI
T. Schäfers, in: H.-C. Riekhof (Ed.), Retail Business. Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko, Gabler Verlag, Wiesbaden, 2013, pp. 133–149.
2013 | Artikel | FH-PUB-ID: 3001
Exploring carsharing usage motives: A hierarchical means-end chain analysis
T. Schäfers, Transportation Research Part A: Policy and Practice 47 (2013) 69–77.
HSBI-PUB
| DOI
T. Schäfers, Transportation Research Part A: Policy and Practice 47 (2013) 69–77.
2012 | Artikel | FH-PUB-ID: 3002
Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India
R. Moser, T. Schäfers, J.N. Meise, Marketing Review St. Gallen 29 (2012) 22–27.
HSBI-PUB
| DOI
R. Moser, T. Schäfers, J.N. Meise, Marketing Review St. Gallen 29 (2012) 22–27.
2012 | Artikel | FH-PUB-ID: 3003
Der Hybrid-Fahrer, das Unbekannte Wesen?
T. Schäfers, F.-R. Esch, ATZagenda 1 (2012) 90–95.
HSBI-PUB
| DOI
T. Schäfers, F.-R. Esch, ATZagenda 1 (2012) 90–95.
2012 | Artikel | FH-PUB-ID: 3004
Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung
J. Schamari, T. Schäfers, Marketing Review St. Gallen 29 (2012) 54–59.
HSBI-PUB
| DOI
J. Schamari, T. Schäfers, Marketing Review St. Gallen 29 (2012) 54–59.
2012 | Artikel | FH-PUB-ID: 3005
Trusted Friends – Die Nutzung von Social Media zur Generierung und Förderung von Vertrauen
R. Gresel, T. Schäfers, J. Basting, Marketing Review St. Gallen 29 (2012) 22–27.
HSBI-PUB
| DOI
R. Gresel, T. Schäfers, J. Basting, Marketing Review St. Gallen 29 (2012) 22–27.
2011 | Buchbeitrag | FH-PUB-ID: 3007
Dialogmarketing in Marktnischen aus Konsumentenperspektive
T. Schäfers, M. Gräßler, R. Gresel, in: Dialogmarketing Perspektiven 2010/2011, Gabler, Wiesbaden, 2011, pp. 131–148.
HSBI-PUB
| DOI
T. Schäfers, M. Gräßler, R. Gresel, in: Dialogmarketing Perspektiven 2010/2011, Gabler, Wiesbaden, 2011, pp. 131–148.
2011 | Buchbeitrag | FH-PUB-ID: 3006
Betriebsformwahl im Lebensmitteleinzelhandel im internationalen Kontext
R. Mattmüller, H. Bosshammer, T. Schäfers, in: A. Mann (Ed.), Herausforderungen der internationalen marktorientierten Unternehmensführung, Gabler, Wiesbaden, 2011, pp. 407–419.
HSBI-PUB
| DOI
R. Mattmüller, H. Bosshammer, T. Schäfers, in: A. Mann (Ed.), Herausforderungen der internationalen marktorientierten Unternehmensführung, Gabler, Wiesbaden, 2011, pp. 407–419.
2010 | Artikel | FH-PUB-ID: 3008
Determinants of the Demand for Healthy Food: Does Stress Suppress Health Orientation in On-the-go Consumption?
T. Huneke, S. Moeller, T. Schäfers, SSRN Electronic Journal (2010).
HSBI-PUB
| DOI
T. Huneke, S. Moeller, T. Schäfers, SSRN Electronic Journal (2010).