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The Key Factors of Success of Corporate Communications in Facebook: Results of a Quantitative Online Survey

M. Wattenberg, M. Niggemeier, in: C.M. Stützer, O. Hellwig, O. Tabino, M. Thielsch, A. Wachenfeld.Schell (Eds.), Proceedings of the 18th General Online Research Conference, 2016, p. 49.

Kurzbeitrag Konferenz | Veröffentlicht | Englisch
Autor*in
Wattenberg, MalteFH Bielefeld ; Niggemeier, Michael
Herausgeber*in
Stützer, C.M.; Hellwig, O.; Tabino, O.; Thielsch, M.; Wachenfeld.Schell, A.
Erscheinungsjahr
Titel des Konferenzbandes
Proceedings of the 18th General Online Research Conference
Seite
49
Konferenz
18th General Online Research Conference
Konferenzort
Dresden
FH-PUB-ID

Zitieren

Wattenberg, Malte ; Niggemeier, Michael: The Key Factors of Success of Corporate Communications in Facebook: Results of a Quantitative Online Survey. In: Stützer, C. M. ; Hellwig, O. ; Tabino, O. ; Thielsch, M. ; Wachenfeld.Schell, A. (Hrsg.): Proceedings of the 18th General Online Research Conference, 2016, S. 49
Wattenberg M, Niggemeier M. The Key Factors of Success of Corporate Communications in Facebook: Results of a Quantitative Online Survey. In: Stützer CM, Hellwig O, Tabino O, Thielsch M, Wachenfeld.Schell A, eds. Proceedings of the 18th General Online Research Conference. ; 2016:49.
Wattenberg, M., & Niggemeier, M. (2016). The Key Factors of Success of Corporate Communications in Facebook: Results of a Quantitative Online Survey. In C. M. Stützer, O. Hellwig, O. Tabino, M. Thielsch, & A. Wachenfeld.Schell (Eds.), Proceedings of the 18th General Online Research Conference (p. 49). Dresden.
@inproceedings{Wattenberg_Niggemeier_2016, title={The Key Factors of Success of Corporate Communications in Facebook: Results of a Quantitative Online Survey}, booktitle={Proceedings of the 18th General Online Research Conference}, author={Wattenberg, Malte and Niggemeier, Michael}, editor={Stützer, C.M. and Hellwig, O. and Tabino, O. and Thielsch, M. and Wachenfeld.Schell, A.Editors}, year={2016}, pages={49} }
Wattenberg, Malte, and Michael Niggemeier. “The Key Factors of Success of Corporate Communications in Facebook: Results of a Quantitative Online Survey.” In Proceedings of the 18th General Online Research Conference, edited by C.M. Stützer, O. Hellwig, O. Tabino, M. Thielsch, and A. Wachenfeld.Schell, 49, 2016.
M. Wattenberg and M. Niggemeier, “The Key Factors of Success of Corporate Communications in Facebook: Results of a Quantitative Online Survey,” in Proceedings of the 18th General Online Research Conference, Dresden, 2016, p. 49.
Wattenberg, Malte, and Michael Niggemeier. “The Key Factors of Success of Corporate Communications in Facebook: Results of a Quantitative Online Survey.” Proceedings of the 18th General Online Research Conference, edited by C.M. Stützer et al., 2016, p. 49.

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